On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they can be hard to get. That’s where your new best friend comes in: the Amazon feedback tool.… Continue reading
Join PickFu in a live discussion about Ranked Choice Voting. This virtual town hall will take place on Facebook Live and YouTube live on Wednesday, March 25, 2020, beginning at 11 AM Pacific Time.… Continue reading
Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) — a strategy in which the standard funnel gets flipped on its head — and wanted it to catch a reader’s attention? You’d need to demonstrate the upside-down nature of ABM through creative book cover design ideas.
One pair of authors tested two different cover designs for their book, ABM is B2B. Why Traditional Marketing is Broken and How to Fix It in a recent PickFu poll.
Option A’s bright yellow cover features a broken heart behind the subtitle. Option B features a soft blue cover with an egg cracked in the middle of it.
Can you guess which one won?… Continue reading
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Use the form below to ask a question or enter to win a free poll that we’ll discuss at the next session.… Continue reading
With a massive number of mobile games available to download, first impressions are critical. Showing your mobile app name ideas to players before launching in the App Store is smart.
These respondents chose between Option A, Moe Moe Girls, and Option B, Zombie Girls.… Continue reading
Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale.
Your main listing photo is especially important. Not only will it show up first on your product page, but a thumbnail appears in search result pages, too. This means that your main photo could greatly impact your product’s clickthrough rate.
Check out this guide to learn the nitty-gritty of good product shots: everything from technical details to choosing which photo to feature.… Continue reading
The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable.
The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!… Continue reading
If you write an e-book, you might assume you can get away with spending less time on your book cover than someone who’s publishing a physical book.
But e-book covers matter just as much as physical book covers. When potential customers browse an online selection, the cover is the first thing they see. For some books, covers are especially important because they reflect what the book is selling.
Take this recent PickFu poll, run by the author of a DIY interior design e-book aimed at women. The pollster created a ranked poll on PickFu to find out which of their covers attracted the audience best.
Option A features a book cover with a tidy text box against a clean, modern-looking room. You can’t see a whole lot of the home because the focus is on the tables, but the title and subtitle look professional.
Option B removes the box and shifts the title upward, helping potential readers to see more of the room.
Option C introduces new font colors and shifts a banner of text over the fireplace.
Can you guess which one won?… Continue reading
An online shopper can’t hold your product in their hands, so watching a video gets them as close as possible to that in-store experience. PickFu spoke with e-commerce sellers about the importance of video in e-commerce product listings, including the amazing effect video has on conversion rates.… Continue reading
There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.
In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.
The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?… Continue reading