Your Guide to Consumer Market Research

September 7th 2020 By Laura Melchor

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too.

But isn’t that how it always goes? New writers think their freshly written book is Pulitzer Prize material until a critique group chews it up and spits it out in pieces.

Small brick-and-mortar businesses assume people will flock to their store, only to find out there’s no market for what they’re selling.

If you don’t implement consumer market research before starting your brand, you might just fail.

Which One Won? The importance of follow-up questions

September 3rd 2020 By Rebekah Carter

The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.

In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).

Can you guess which one won?

Which One Won? Lifestyle vs. product photography

September 2nd 2020 By Rebekah Carter

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.

The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.

Though both photos are stunning, which option would be most likely to prompt a purchase?

Your Guide to Market Positioning

August 31st 2020 By Laura Melchor

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag…

…what if it suddenly went on sale for $75?

Which One Won: What to do with an inconclusive poll

August 27th 2020 By Laura Melchor

When poll results are inconclusive, it can feel like something went wrong, or like your survey wasn’t valuable. But is that the case?

In a recent poll, a science fiction author tested three potential titles for a book, asking 50 general population respondents, “Which science fiction book title is catchier?”

Option A: Liminal.
Option B: Soul Harbor
Option C: Impermanent Universe.

Can you guess which one won?

Which One Won? Avoiding bad self-help book titles

August 26th 2020 By Laura Melchor

Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right.

One author recently discovered this lesson while testing titles for a self-help book on PickFu. This author wisely asked 100 people who read at least one book a month for votes and opinions on these three potential titles.

8 App Store SEO Tips to Increase App Downloads

August 24th 2020 By Rachel Poli

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking for as well as services and products. App Store SEO should be treated with the same importance as web pages, but with the goal of increasing app downloads.

With so many ranking factors in the App Store, let’s outline how to improve your app’s visibility.

Which One Won? Amazon product images

August 20th 2020 By Rebekah Carter

Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the right visuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.

So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.

In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.

Can you guess which one won?

Which One Won? Choosing the best mystery book covers

August 19th 2020 By Laura Melchor

Will your book cover attract your intended audience? It’s hard to know if you don’t test it first.

A recent PickFu poll perfectly illustrates this point. In this poll, an author of mystery books asked 50 women, ‘Which book cover is more appealing?”

Take a look at the two mystery book covers.

Option A features a woman standing in a sexy, let’s-take-on-the-world pose. A cityscape is her backdrop, along with some alluring silvery sparkles to go with a silver-black color scheme.

Concept Testing: What It Is and Why You Need It

August 17th 2020 By Laura Melchor

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.

Don’t do it.

via GIPHY

Here’s why: 95% of the time, new product launches crash to the ground or fail to ever take off.

How can you keep yours from becoming one of them? The answer is simple but powerful: by implementing the ever-important step of concept testing.