Which One Won? OK, boomer, here’s some book advice

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Which One Won: Boomer book title

OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?

That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”

The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.

Can you guess which one won?

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PickFu’s Year in Polls

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PickFu year in polls: Woman in mask

We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.

PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.

Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)

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How to Sell on Facebook Marketplace

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How to sell on Facebook Marketplace

Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it quickly proved to be viable for buyers and sellers alike.

Facebook’s foray into online shopping came at a perfect time. People were already creating and joining buy-and-sell groups on the platform. Facebook just made it official.

On Facebook Marketplace, you can buy and sell within your community. If you’re a U.S.-based merchant, you can sell across the continental United States.

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PickFu Holiday Poll: What are your holiday traditions?

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PickFu holiday poll

Family. Decorations. Gifts. And plenty of food — especially meat.

These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While a few respondents mentioned their change in holiday plans in light of the pandemic, most focused on how they celebrate in “normal” times.

Read on for some of their responses and add your own below. Happy holidays from all of us at PickFu!

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Which One Won: Pizza making tools for home cooks

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Which One Won: pizza making tools

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.

The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.

Can you guess which one — or ones — won?

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5 Must-Have Market Research Techniques

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Market research techniques

If you’re tempted to skip using market research techniques before launching a product, think again.

Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner.

Minty fresh…beef lasagna, anyone?

Market research techniques: Colgate beef lasagna

Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.

Simply put, the company didn’t do its market research, and the product flopped.

In our highly connected world, it’s easier than ever to conduct effective market research that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research techniques for your brand.

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Which One Won: Positioning a product to please the eye

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Which One Won: Positioning a product

Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.

Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.

Can you guess which one won?

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Which One Won? The thrill of a short book title

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thriller book title

Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running.

So how do you decide?

One author recently took two titles for a medical/legal thriller to PickFu’s pool of fiction readers for help: UNETHICAL (Option A) and Josephine’s Father & The Institute (Option B).

Can you guess which one won?

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How to Sell Audiobooks

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How to sell audiobooks

Audiobooks are all the rage in the publishing industry, with platforms such as Audible and Apple Books offering listeners thousands of options. If you’re an author, the first thing to know about publishing an audiobook is that it’s nothing like that of e-books and paperbacks. Let’s take a look at the industry and the process of how to sell audiobooks.

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