User testing vs. usability testing: Removing the ‘guess’ from guesswork

By
user testing vs. usability testing

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking? 

We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see. 

If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing? 

… Continue reading

Which One Won? A tagline that puts pets in their rightful place

By
Which One Won: pet supplement tagline

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not to mention competition on pet store shelves.

A good product tagline cuts through the fluff (or fur). Who better to weigh in on a tagline for a pet health supplement than the people who buy them?

In this PickFu poll, the user presented four tagline options under the BestLife4Pets brand logo to an audience of 50 dog and cat owners.

… Continue reading

How to launch a successful crowdfunding campaign

By
How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.

Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.

… Continue reading

Video: To optimize your listing, leave no questions unanswered

Modified: By
Daniela video: crowdsource questions to optimize your listings

The product: ICEWRAPS reusable gel ice packs.

The problem: A product listing that says a lot, but still not enough.

You’ve done everything to make your product listing the best it can be.

You created stellar images, researched pricing, and edited your bullet points. Traffic is good, but conversions are down. What’s going on?

Your listing might be leaving customers’ questions unanswered, says Daniela Bolzmann of Mindful Goods, a one-stop shop for Amazon listing optimization.

… Continue reading

Which One Won? A business book with a unicorn hook

By

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade.

Consider the title of the book featured in this PickFu poll: Creative Millionaire: Leveraging Your Passion into Profit. The user wanted to know which of two cover designs best expressed the idea behind the title.

Option A features a teal cover with a unicorn made of dollar bills. Option B ditches the unicorn for a generous splash of color. Can you guess which one won?

… Continue reading

What response bias is and why it matters

By

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an important consideration in business.

When you conduct market research surveys to gather information and make decisions about your business, response bias almost certainly influences the results.

Put simply, response bias occurs when survey respondents aren’t entirely truthful in their responses — whether they realize it or not.

… Continue reading

How to drive traffic to your Walmart listings

By
Seller's guide to Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.

Walmart is the fastest-growing online retailer in the world. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace. The competition among third-party sellers is still much, much smaller than on Amazon.

With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart listings. Our in-depth guide explains all.

… Continue reading