Which One Won? How to stage product photos

August 14th 2019 By Madeline Raynor

This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.

An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.

In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.

Can you guess which one won?

Why Choosing the Best Fonts Has a Huge Impact on Your Brand

August 12th 2019 By Kim Kohatsu

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.

Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.

Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.

Which One Won? A modern logo for a nightclub

August 7th 2019 By Robyn Petrik

Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub.

However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.

What Is E-commerce Optimization and Why Does It Matter?

Modified: August 6th 2019 By Madeline Raynor

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.

E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.

Which One Won? Testing memoir titles

July 31st 2019 By Laura Melchor

The best memoirs aren’t vague self-help style books—they’re pieces of literature that take the reader into the memoirist’s unique experience. Memoir titles should reflect that unique experience.

One author created a PickFu poll that asked respondents which title would compel them to purchase the book. The two options had the same memoir title (Dream Take Flight) but a different subtitle.

Option A reads, “Dream Take Flight: One Woman’s Odyssey in a Homebuilt Airplane.”
Option B reads, “Dream Take Flight: One Woman’s Unconventional Journey to Self-Empowerment.”

Can you guess which one won?

One Secret to My Success in Selling on Amazon

July 29th 2019 By Kevin King

I’ve been selling on Amazon since 2001. I’ve launched many successful private label brands and seven-figure e-commerce businesses. And I’ve shared my knowledge with others by speaking at conferences, helping clients who run their own Amazon businesses, and mentoring students. Collectively, my students sell over half a billion dollars on Amazon every year.

My goal has never been to grow the biggest business in the world. For me, selling on Amazon is about freedom: the freedom to travel to all seven continents, including almost 100 countries. The freedom to spend quality time with my wife. The freedom to be my own boss. Therefore, I look for tools that make my job easier, save me time, and pay for themselves.

Which One Won? How to choose an appealing webinar title

July 24th 2019 By Robyn Petrik

Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar?

In this PickFu poll, an entrepreneur tested two webinar titles.

Option A: [Webinar] Video for Business: How to make it work for me
Option B: [Webinar] Video for Business: How to get ahead

7 SEO Tips for Product Descriptions

July 22nd 2019 By Kim Kohatsu

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions.

Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, there’s no easy way to get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do?

Though e-commerce search engine optimization isn’t easy, remember that the mission of writing a product description is to provide the customer with good, useful information. Getting your product descriptions right is a time-consuming task that can require a lot of tweaking, but by following these seven best practices, you can create product pages that are more useful to customers, more acceptable to search engines, and all-around stronger for achieving sales.

Choosing Inventory that Sells

Modified: July 23rd 2019 By Kim Kohatsu

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”

This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?

Read these tips from successful business owners on choosing inventory that sells.

Which One Won? Product packaging that sells

Modified: August 13th 2019 By Madeline Raynor

When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?

This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.

Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.

Can you guess which one won?