Which One Won? Mindfulness books

No pun intended, but mindfulness books should really make you think. Let’s see what happened when this author took two cover designs for a book about mindfulness to PickFu. Which one piqued the most curiosity?

The author kindly asked 50 people, “Please take a look at the cover art for my book, Mindfulness Evolved: Optimizing the Human Software. It’s about how to transform your brain and life with Mindfulness. Offering personal stories, tools & practices. Pick the cover most appeals to you, why?”

Options A and B feature a similar theme: a black cover with a minimalist neon illustration and neon font.

Option A’s font is purple-blue, whereas Option B’s is orange. The illustrations differ; one features a heart-shaped lightbulb over a cloud, while the other uses a heart and a cloud in the shape of a brain.

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Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

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Which One Won? Horror book covers

Chandrima Das, the author of deliciously frightening stories, recently asked a group of literary fiction readers on PickFu to vote between two horror book covers for her book The Talking Dead: Four Terrifying Tales. Based on True Events.

Option A features a headless man holding a balloon with a hat on it. This creepy image is made spookier by the weirdly fun title font. In Option B, the headless man is gone. In his stead, there’s a blood-red cover with a centered title in a classic font, with deeply creepy skeleton moths hovering around it.

Can you guess which one won?

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Which One Won? Choosing fonts for products

Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).

In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.

Option A combined a messy script with a serif font and a leaf design.
Option B used handwritten and sans-serif fonts with an illustrated flower.
Option C offered a bold script and sans-serif font with cloud drawings.

The products also differed slightly in wording and capitalization.

Can you guess which one won?

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Your Guide to Magento A/B Testing

If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you.

Unlike other e-commerce sites like Shopify — which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world — Magento allows for plenty of flexibility.

You just have to know how to code. As long as you’ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.

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Which One Won? How one tiny difference can change everything

Have you narrowed your two favorite choices for a book cover down so much that there’s only one tiny difference between them? If so, don’t think you can skip testing. As one author recently discovered, that small difference between covers can make a huge impact.

The author asked a group of 50 fiction readers who identify as Christian to help decide between two covers.

Options A and B are identical except for the tinge of red running through the sunset scene in Option A. Option B’s colors are slightly less vivid.

Can you guess which one won?

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Which One Won? The fine line of sci-fi book covers

Sci-fi book covers can become so iconic that people buy them as posters for their offices and homes. If you’re working on a sci-fi novel, your book cover design should aspire to that level.

Let’s see if this recent PickFu poll clears the bar. The author asked the question, “Based on the cover, which book would you rather buy?”

Option A shows a blue-black color scheme and an intriguing eye staring out at potential readers. In Option B, the color scheme is totally white and resembles an anatomy textbook. The covers also feature different titles (which we don’t generally recommend).

Can you guess which one won?

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