Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.… Continue reading
A PickFu pollster tested two potential names for a website and YouTube channel that reviews handbags, messenger bags, and backpacks. The poll asked 50 women to choose between Bag Vids (Option A) and Bag Reports (Option B) Which channel name would you pick? Which one do you think our test group chose? Check out the poll results. … Continue reading
Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.
A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.
At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
… Continue reading
K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products.
Recently, Kay interviewed PickFu’s co-founder Justin Chen to get his advice for fellow entrepreneurs. She and Justin discussed how PickFu emerged from a personal need for unbiased feedback, how the business grew, and how it continues to change. … Continue reading
When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences. … Continue reading
Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who leads digital marketing for VIP Spades. “That’s why we always optimize for the specific store.”
We spoke with mobile app developers to get their take on how the two app stores differ and strategies to take advantage of this knowledge. … Continue reading
After listening to your comments and requests, we’re excited to launch some new products that we hope you’ll love.
The classic PickFu poll, the PickFu Head-to-Head, is exactly as you remember it: 2 to 8 ideas are presented to respondents in head-to-head matchups, meaning two at a time. For each matchup, respondents vote on their favorite of the two options presented and provide a written comment about why they chose one over the other.
But now, you’ve got two new options for polling: PickFu Solo and PickFu Ranked! … Continue reading
Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method to grow your audience. What methods should app companies use to cross-promote apps? Here are some ideas: … Continue reading
When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of your own bubble and address an old problem with a new perspective? What methods can you rely on to get feedback and understand your customers’ pain points and desires?
I spoke with several entrepreneurs who offered the following advice. … Continue reading