How to Retarget Amazon Customers on Facebook: 5 Strategies

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.

In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.

I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.

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Which One Won? Productivity Book Titles

A book’s title tells your potential reader in just a few words why they should read your book. It’s an essential marketing tool that authors often agonize over.

Fortunately, writers can reduce the chances of investing in the wrong title by running their ideas through PickFu.

One author asked 50 people which title would be most appealing to them for a book about internet addiction and productivity.

  • Option A: Live like you mean it:The best digital guide to reach amazing productivity, fight internet addiction, and avoid time management failure by simply defeating several billion dollar companies.
  • Option B: Live like you mean it: The secret of defeating web-based procrastination and internet addiction. A simple plan that cost me years and tears to come up with.

Can you guess which one won?

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Which One Won? Does steak sell steak knives?

There’s nothing more natural-looking than a steak knife cutting into a slab of meat. The sight can make a meat lover’s mouth water, and it would follow that featuring a nice cut of meat next to a steak knife set could appeal to potential customers.

One seller recently ran a PickFu poll to test that very thing. They wanted to know which primary Amazon photo to use for their steak knife listing.

Option A showcases a steak knife set, two accessories, and an image of…well…steak.

In Option B, the steak is gone and instead, all three accessories are visible.

Can you guess which one won?

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How to Publish a Children’s Book on Amazon

Whether you’re going the traditional route or self-publishing, bringing a book to market is no easy task. A children’s book can be even harder depending on the targeted age and whether you need illustrations or not. There a lot of questions when it comes to publishing a book on Amazon, let alone a children’s book. So, let’s discuss how to publish a children’s book on Amazon.

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Which One Won? The best Amazon images

When it comes to selling on Amazon, merchants only have a handful of ways to make themselves stand out from competitors. Your product title can make your listing more clickable, and the content in your product description is likely to impact conversions. But often, the first thing that will capture the attention of your target audience is your Amazon images.

The good news? You don’t have to guess which image will attract the most customers. With PickFu, sellers can test the impact of their photos with a perfectly targeted audience. That’s exactly what this seller did in their recent PickFu poll.

Can you guess which one won?

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Which One Won? Book titles and subtitles

Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.

When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.

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Which One Won? Compelling app features

There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.

In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:

  • Option A: An app to search for bars/pubs based on musical atmosphere
  • Option B: An app to let you choose which songs will be played in a bar/pub
  • Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.

Can you guess which one won?

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Which One Won? Product titles and close poll results

Product images may be the most important part of your e-commerce listing, but that doesn’t mean you should ignore the written parts of the listing. Potential customers read through product titles and descriptions, looking for features and selling points to convince them which product to choose. 

In this PickFu poll, an e-commerce shop owner tested two product titles with an audience of 50 Amazon Prime members who were also hikers. Both titles share some similar features and keywords, but Option A highlighted relief from neck and back pain while Option B highlighted that it would retain its shape for 5 years.  

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