In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.
The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.
Can you guess which one won?
… Continue reading
If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.
According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.
Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.
… Continue reading
The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is.
In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k.
Option A: Make Cooking Rad
Option B: Cooking’s Fun Again
Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.
Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?
The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.
… Continue reading
Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book.
One author used PickFu to create a round-robin tournament with three head-to-head matches to choose the perfect cover for her book about coping with postpartum depression. She tested exclusively from a female audience.
Option A’s cover is in black and white with an image of a woman in the middle. But instead of the woman’s upper body and head, you see a cloud of gray.
Option B’s cover, a soft purple, takes a slightly lighter approach: it features an upside-down pacifier in the center.
Option C resembles the cover of a young adult novel with large font reminiscent of handwriting.
Can you guess which one won?
… Continue reading
If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.
Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.
Here are ten tips for improving your e-commerce photos and creating more sales.
… Continue reading
This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.
An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.
In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.
Can you guess which one won?
… Continue reading
Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.
Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.
Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.
… Continue reading
Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub.
However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.
When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.
E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.
… Continue reading