An online shopper can’t hold your product in their hands, so watching a video gets them as close as possible to that in-store experience. PickFu spoke with e-commerce sellers about the importance of video in e-commerce product listings, including the amazing effect video has on conversion rates.… Continue reading
There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.
In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.
The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?… Continue reading
It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated app is much more expensive — think a quarter of a million dollars. So to build an app without sinking your finances, you need to create a mobile app business plan.
Before we dive into what that plan should look like, let’s figure out why your brand should develop an app in the first place.… Continue reading
When someone mentions cyber hackers, you usually think, ugh! Those people who can breach my computer’s privacy and steal my information and money? I stay away from them.
But what if you needed people to see the other side of cyber hackers, and you decided to write a book about it? What type of title would convince readers to look past their negative assumptions and get them to pick up your book?
One author created a PickFu poll to answer this question.
Option A’s title is The Cyber Crisis: Why the Hackers We Fear are the Hackers We Need.
Option B is Cyber Soldiers: How Hackers Can Save Us.
Can you guess which one won?… Continue reading
If you’ve decided to step into the app developing game, congratulations! You’ve just started a business. And like any other business, you’ll have to find backers or buyers to sell app ideas to.
Maybe you’ve got a brilliant app planned and you want to sell it to someone else to produce. Or maybe you want to dive into the process yourself and see where the journey leads. Either way, you’ll have to:
- Validate your idea
- Define your target audience
- Test a prototype to your target audience
This guide on how to sell app ideas will tell you everything you need to know about selling your app idea to financial backers or potential idea buyers.… Continue reading
Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.
That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing.
Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene.… Continue reading
Depending on whom you ask, February 14 is either a day to celebrate the best of human relationships or a cynical marketing ploy. Regardless of which side you take, love is uplifting, romantic, hilarious, and terrifying, often at the same time.
Just in time for Valentine’s Day, PickFu gathered a panel of 200 married people to share their proposal stories and rate them on a scale of 1 (least romantic) to 5 (most romantic). Their stories will make you cheer, laugh, and choke up — much like love itself.… Continue reading
Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies.
Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business.
When you’re in charge, you’re responsible for setting up all the necessary e-commerce policies for your online business. But what are protocols do you need to establish yourself?
Though the full answer to this question will depend on a variety of factors — like your industry, headquarters location, and your offerings — there are certain policies that every online retail business should consider setting up.… Continue reading
As an e-commerce seller, you do everything you can to make more revenue. That’s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube.
In all of your e-commerce learning, you may have stumbled across the strange word PickFu, pronounced “pick-foo.”
Um, a what?
If you’re like most people, hearing that word may have caused you to do a head-tilt. But don’t turn away! This “PickFu thing” is something that you definitely need to look into.
All right, so what is it?… Continue reading
When you’re building a brand, your logo is an important first impression to customers. Whether online or offline, your logo quickly becomes the calling card of a business. However, judging logo design ideas is never easy.
In this PickFu poll, a premium pet supplement company asked for insights from Amazon Prime shoppers about which logo they prefer. Of the three logo design ideas offered, which do you think came out on top?… Continue reading