To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into production. This kind of idea validation helps you predict future sales.
In this PickFu poll, a seller asks 50 Amazon Prime members which of three products they preferred to buy. Can you guess which one won?
Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside?
While it’s tempting to think that you can slap bright colors and fun pictures on a book for kids and call it good, kids are discerning customers. They either like things or they really, really don’t.
So if you’re creating coloring book cover art, you’d better make sure it passes the kid test.
One coloring book author recently took four covers to PickFu, asking a group of 50 moms, “Which book cover is catchier? Which one stands out more and makes you want to buy it?”
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It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t have a digital word processor to help them cut, shape, and perfect their books. Word processors like Microsoft Word have made books leaner, cleaner, and more powerful than ever before. But if you need help knowing how to write a book in Word, you’re not alone.
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A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?
Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.
In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.
Which option do you think won?
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Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society.
But let’s admit it: we’ve probably all cursed before. Do we want to see swear words in book titles, though?
One PickFu
Option A reads, “Fuck Diets. Discover the 4 Ridiculously Simple Habits to Effectively Stop Your Body From Storing Fat and Look Fabulous.”
Option B says, “You Look Fabulous! Discover The New 4-Habit Secret To Painlessly Get The Body Of Your Dreams Even When You’re Over Diets.”
Can you guess which one won?
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Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.
Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!
Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.
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Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.
It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.
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Choosing the ideal design for a product shouldn’t be done in a vacuum. Before you head to production or purchase inventory, be sure to run some product validation surveys.
In this recent PickFu poll, a seller asked 50 Amazon Prime members which wall grid they would rather buy.
Option A features a wall grid with a corkboard and hanging basket. Option B features two hanging baskets, has a different size, and no corkboard.
Can you guess which one won?
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Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?
One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”
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Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.
To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.
However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.
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