PickFu is a great way to discover pain points. With holiday travel season upon us, one PickFu pollster wanted to know what users’ biggest frustration was when it came to travel sites – finding the cheapest price, or the fact that the information isn’t all in one place. Interestingly, the results were tied, which could mean that people are just frustrated all around! That’s when respondent comments become handy and insightful, not to mention the ability to broaden the respondent pool.
You asked, we answered: Now when you run a poll, you have the option to choose multiple demographic options, and multiple options within each demographic. Want to know how Hispanic, Asian, and African-American mothers feel about something? What about Democrats under age 50? Got a question for iOS users with a college or postgrad degree? Ask rural and suburban vegans anything! … Continue reading
It became known as “Bacongate”: last week, the World Health Organization (WHO) classified processed meat and bacon as a human carcinogen, in the same category as tobacco and asbestos. WHO has since sought to clarify its statement, publishing a Q&A and tweeting portions of it to the public. Still, we had to ask: will eating habits change?
Last week, Twitter announced it was rolling out a feature that enabled users to create polls. Polling isn’t totally new on Twitter; brands sometimes would tally retweets, favorites, or hashtag instances as informal votes. With this new feature, however, Twitter users can compose a poll, present two options, and get an answer.
It’s a fun idea. Some sample questions Twitter used were, “Did the ref make the right call?” and “What should I name my dog?”
But when it comes to business ideas, there are some very distinct differences between Twitter and PickFu that you should consider.
Your idea might be in a competitive market, and you want to hold your cards close to the vest. On PickFu, you can do that. Twitter by its very nature is out there for the world to see.
On PickFu, you choose how many answers you need, from 50 to hundreds. But if your Twitter following is small, engagement on your poll may be limited, and you might find biases because your audience knows you personally.
Answers vs. votes
PickFu respondents justify and explain their answers, whereas on Twitter you’ll only get votes. PickFu customers glean valuable insights from reading respondents’ answers and find commonalities and trends through repeated words and phrases.
On PickFu, all respondents are US-based and have signed a non-disclosure agreement. You can also segment your audience by gender, age, income, ethnicity, education level, political affiliation, home ownership, mobile device, and more. On Twitter, anyone with an account can participate in your poll.
Have you used Twitter polls yet? What did you think? Let us know in the comments!
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
Piyanka Jain, author of Behind Every Good Decision and CEO of Aryng, a management consulting company focused on analytics consulting and training, wanted to optimize her book titles and book covers. Using PickFu, she increased the efficacy of her book titles by four times! … Continue reading