Which One Won? Choosing a book cover

Book cover designers have one of the trickiest jobs in the industry. They have to create covers that attract the largest possible number of potential customers. This is especially important when the book has no thrilling title to help make it pop. So what’s important when choosing a book cover?

One creator of a woodland creature-themed baby guest book recently took five cover designs to PickFu and created a poll to find out which one stood out above the rest. The creator asked 50 women to rank their favorite options:

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Mother Knows Best: Advice from 100 brilliant moms

This Mother’s Day isn’t like any other. Many of us aren’t able to visit our moms in person for hugs and kisses or go out to brunch at our favorite restaurant. But regardless of the distance that we’re keeping, one thing that’s timeless is the wisdom that moms impart in our lives.

Using PickFu, we asked 100 people to share the best advice they received from a mom (any mom, not necessarily their own!) We collected our favorites here.

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Which One Won? App design for the fitness-minded

As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big part in whether we download an app or keep browsing the App Store.

The creator of this PickFu poll evaluated two different app designs for a fitness app, asking the audience which they would prefer to download.

Option A features teal for its pop of color, while Option B uses pink for its different headings. There are also some differences in how the content is laid out across the app. Can you guess which one won?

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8 Must-Have Tools for Your E-commerce Tech Stack

Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack.

There are more software options for e-commerce businesses now than ever before. 

As consumers have become smarter buyers who are pickier with their purchasing decisions, software businesses have had to adjust in order to stand out to consumers. This has not only resulted in software becoming increasingly more intricate to fit the needs of buyers, but the array of available options also continues to increase.

For the consumer, this is a positive shift because, well, people love options. However, it can also become overwhelming when it’s time to create an e-commerce tech stack that will help you offer the best buyer journey possible.

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Which One Won? Tips on writing book descriptions

A book description often decides whether someone buys a book or puts it back on the shelf. This means that it’s crucial for authors to test their book descriptions, which is easy to do using PickFu.

Recently, one author split-tested two book descriptions by asking respondents, “Which book description sounds more appealing?”

Option A switches uneasily between tenses and sounds somewhat distant, but it’s short and easy for the eye to digest.

Tips on writing book descriptions

Option B begins with a more urgent first line, but it’s longer.

Tips on writing book descriptions - Option B

Can you guess which one won?

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Which One Won? Choosing the best product image

Choosing the best product image is crucial for online sellers. Product images impact click-through and conversion rates, so it’s hard to overstate the importance of high-quality images. Attractive images lend credibility to your product and instill trust in your brand. 

The seller of this workout towel bundle understands the need for a strong main image and created this PickFu poll to test two images. Both images feature the same products but have slightly different spacing and proportions. By split testing the two images, the seller quickly learns which image is more appealing to a general audience. 

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How to Format a Book for Kindle, Step-by-Step

Why you should know how to format a book for Kindle

Once upon a time, writers relied on traditional publishing to get their books in front of an audience. And it’s true that publishing through an established company means your book won’t get sent out into the world full of typos.

But every writer also knows this: sometimes, publishing houses release bland books that should’ve stayed in draft form forever. Conversely, sometimes even the best books never find a home through a traditional publisher. Actually, this happens all the time.

This situation has driven many writers to take matters into their own hands and self-publish books through platforms like Amazon. One neat thing about Amazon is that you can easily format an e-book using Kindle Create, a free formatting software that makes your book look professional before you upload it to Kindle Direct Publishing (KDP).

If you’re wondering how to format a book for Kindle, keep reading. We’ll show you everything you need to know in three simple steps.

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Which One Won? In a book about Jesus, aliens sell

Say you’re a writer of religious self-help books, but you want your book to appeal to everyone. Do you design your title and cover with religion in mind or the general audience who’ll be reading it (hopefully)?

Author Michael Peters created a PickFu poll to answer that question for his own religious self-help book.

Option A’s title is a bit of a mouthful: Lost in Detroit: Bent Nails, Alien Life, and Jesus of Nazareth: The Journey to the Non-Religious Jesus. The cover features a clean black, white, and turquoise color scheme with the Detroit skyline below the title.

Option B’s title is much shorter: Tired of Religion? Come & See Jesus of Nazareth. The cover art is a blurred painting of Jesus.

Can you guess which one won?

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