Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.… Continue reading
Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In other words, if you want your product to sell, then you better have a winning headline.
To find its winning headline, the company LeapIN created a PickFu poll, testing out two different headlines for its landing page. It asked the audience, “Which tagline makes more sense and better relates to what the company is doing?” The audience consisted of men and women, ages 25-54.
Option A reads, “Independent work made simple.”
Option B reads, “Empowering Independent Work.”
Can you guess which one won?
Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information.
In other words, you want a mystery book to appear… mysterious.
The problem is, if you make a cover too mysterious, you can stump readers. With few clues on what a book is about, an individual can have little enthusiasm to buy the book.
We observed this phenomenon in a recent PickFu poll. A novelist asked the panel which book cover they preferred and provided two different options.
“You don’t seem that short,” people often tell author Seth Ulinski.
At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short Guys Stand Tall, he jokes that perhaps he could chalk it up to “really” being 5’7″ and a half. But it’s more than that: an attitude. A posture. A frame of mind. And his book serves as a guide for the estimated 60 million other men in the “short guy fraternity” to gain the same confidence.
“I decided to write the book after I noted that there were limited resources addressing the unique challenges of the not-so-tall,” Seth said. The book “examines society’s height bias and provides ways for readers to build their presence,” including how to shop for height-maximizing clothes, career tips, and advice on dating.… Continue reading
Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it.
We saw this play out recently with a PickFu poll.
A company tested out two app icons and asked the panel, “Which icon is more appealing to you for a mobile strategy war game? Why?”
Option A showed a man with glowing eyes. The left half of his face is the face of a king and the right side of his face is a knight.
Option B displayed a knight looking intensely and shouting, with flames surrounding him.
Can you guess which one won?… Continue reading
When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book.
In other words, people buy with their emotions.
We saw this connection between emotion and book design in a recent PickFu poll.
Two authors recently tested two different covers for a book targeted at cancer patients. The authors targeted a female audience and asked which cover they preferred. … Continue reading
I’m sure you’ve been there — that gut-wrenching moment when your phone fell from your hands and into water.
You try the rescue tactics: blowing on it. Sticking it in a bowl of dry rice. Then you wait and hope that your phone somehow survives.
One phone case company targeted this pain point by split testing its ecommerce photos of product with PickFu. The company asked the panel, “Which design is more usable for a first Amazon listing image?“
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience at all.
A company recently experienced this when testing its logo using a PickFu poll. It asked the test panel, “Which logo is more appealing?”
Both logos are all black. Option A shows the words “SAVAGE GENERAL” with a sprocket wheel behind it.
When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads.
In this particular poll, a health company wanted to test two different images for its pregnancy app, Ovia.
A common question polled on PickFu is which featured photo would work better on Amazon. It’s an important question for vendors, especially considering there are over310 million Amazon customers. And given that Amazon sells over12 million products, a company needs to stand out.
The responses from one recentPickFu poll provide fantastic insight into what makes a potential customer click on an item to buy.
Scratch Magic Notes, a creative stencil product, asked 50 respondents, “Which Amazon main photo works better?”
Option A featured a box of the product with the stencils laid out and a sample drawing from the stencils.
Option B showed the same product from a further distance, with the stencils displayed underneath the box.
Can you guess which one won?