How to Pitch an App Idea

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?

Not quite. They haven’t been around for that long, when you think about it.

We really only started using apps in earnest when the iPhone debuted in 2007.

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Which One Won? Self-help book covers that truly think outside the box

It’s tough to pick a book cover that isn’t too similar to its counterparts, too bland, or too busy. That’s why PickFu is an excellent place to take your self-help book covers when your brain can’t handle the back-and-forth about which one is best anymore.

One author recently took to PickFu to decide between two book covers for nonfiction titled, The Way of the Intelligent Rebel: Succeed Outside the System, Teach Yourself Anything and Achieve Ultimate Freedom.

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Which One Won? The smart way to choose a pen name

bell hooks. Mark Twain. Pablo Neruda. Maya Angelou. What do these four famous author and poet names have in common?

They’re all names of authors who decided to choose a pen name. Their “real” or original names: Gloria Jean Watkins, Samuel Clemens, Ricardo Eliecer Neftalí Reyes Basoalto, and Marguerite Annie Johnson, respectively.

Authors use pseudonyms for a variety of reasons. Neruda used a pen name to avoid bringing his family shame — they didn’t approve of his poetry.

bell hooks chose a name that honored her great grandmother, Bell Blair Hooks, but styled it in lowercase to shift attention toward her ideas more than her persona.

Whatever the reason, choosing a pen name can be hard.

PickFu can help.

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Your Guide to eBay Product Sourcing

You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing.

You might already be familiar with Amazon, but instead of sticking to items that can compete with Amazon’s strong gadget, name-brand toy, and book market, you want to sell items that are a little more obscure: sports cards, first-edition books, comics, or used electronics.

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Which One Won? In suspense book covers, color makes all the difference

If you’re an author, especially a self-published author in charge of your own suspense book covers, you know the stress of getting the cover just right. Even when you’ve narrowed down your choices, you’re left wondering which one readers will be drawn to. How can you know?

One author recently took two book covers to an audience of 50 e-book readers on PickFu to test this very question.

The covers are nearly identical, except for the color schemes. Option A features a fiery red color next to the woman’s face, while Option B puts the woman’s face and the clouds next to her in black and white.

Can you guess which one won?

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Which One Won? Mindfulness books

No pun intended, but mindfulness books should really make you think. Let’s see what happened when this author took two cover designs for a book about mindfulness to PickFu. Which one piqued the most curiosity?

The author kindly asked 50 people, “Please take a look at the cover art for my book, Mindfulness Evolved: Optimizing the Human Software. It’s about how to transform your brain and life with Mindfulness. Offering personal stories, tools & practices. Pick the cover most appeals to you, why?”

Options A and B feature a similar theme: a black cover with a minimalist neon illustration and neon font.

Option A’s font is purple-blue, whereas Option B’s is orange. The illustrations differ; one features a heart-shaped lightbulb over a cloud, while the other uses a heart and a cloud in the shape of a brain.

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Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

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Which One Won? Horror book covers

Chandrima Das, the author of deliciously frightening stories, recently asked a group of literary fiction readers on PickFu to vote between two horror book covers for her book The Talking Dead: Four Terrifying Tales. Based on True Events.

Option A features a headless man holding a balloon with a hat on it. This creepy image is made spookier by the weirdly fun title font. In Option B, the headless man is gone. In his stead, there’s a blood-red cover with a centered title in a classic font, with deeply creepy skeleton moths hovering around it.

Can you guess which one won?

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Which One Won? Choosing fonts for products

Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).

In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.

Option A combined a messy script with a serif font and a leaf design.
Option B used handwritten and sans-serif fonts with an illustrated flower.
Option C offered a bold script and sans-serif font with cloud drawings.

The products also differed slightly in wording and capitalization.

Can you guess which one won?

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Your Guide to Magento A/B Testing

If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you.

Unlike other e-commerce sites like Shopify — which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world — Magento allows for plenty of flexibility.

You just have to know how to code. As long as you’ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.

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