How to Optimize Your Digital Shelf to Boost Sales

When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing products online and waiting for people to buy.

So much goes into making a digital shelf that converts and looks appealing. In this article, we’ll discuss what a digital shelf is, why it’s important to pay attention to every aspect of it, and how to optimize it to boost your sales.

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Which One Won? The weight of a single word

Book titles make a huge difference in sales. Imagine if Where the Wild Things Are had kept its working title and concept, Where the Wild Horses Are.

Would it have been as compelling as an island of wild, unknown, monstrous things? I think not.

It’s amazing what a difference one word in a title can make. One PickFu author recently found this out while split testing two titles for a children’s early reader book.

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Which One Won? When being clever looks like a mistake

While it’s tempting to name your book something catchy and clever, it’s not always a good idea. One author recently used PickFu to test two book titles for a book about weight loss. The two titles had just one difference, as you’ll see below.

Option A makes a play on the word loser and the phrase weight loss with “The Weight Losser: Small Everyday Changes With Big Results, Weight loss [sic] Habits and Hacks, Tips and Stories.”

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Your Guide to Consumer Market Research

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too.

But isn’t that how it always goes? New writers think their freshly written book is Pulitzer Prize material until a critique group chews it up and spits it out in pieces.

Small brick-and-mortar businesses assume people will flock to their store, only to find out there’s no market for what they’re selling.

If you don’t implement consumer market research before starting your brand, you might just fail.

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Which One Won? The importance of follow-up questions

The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.

In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).

Can you guess which one won?

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Which One Won? Lifestyle vs. product photography

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.

The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.

Though both photos are stunning, which option would be most likely to prompt a purchase?

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Which One Won: What to do with an inconclusive poll

When poll results are inconclusive, it can feel like something went wrong, or like your survey wasn’t valuable. But is that the case?

In a recent poll, a science fiction author tested three potential titles for a book, asking 50 general population respondents, “Which science fiction book title is catchier?”

  • Option A: Liminal.
  • Option B: Soul Harbor
  • Option C: Impermanent Universe.

Can you guess which one won?

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8 App Store SEO Tips to Increase App Downloads

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking for as well as services and products. App Store SEO should be treated with the same importance as web pages, but with the goal of increasing app downloads.

With so many ranking factors in the App Store, let’s outline how to improve your app’s visibility.

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