Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar?
In this PickFu poll, an entrepreneur tested two webinar titles.
Option A: [Webinar] Video for Business: How to make it work for me
Option B: [Webinar] Video for Business: How to get ahead
Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions.
Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, there’s no easy way to get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do?
Though e-commerce search engine optimization isn’t easy, remember that the mission of writing a product description is to provide the customer with good, useful information. Getting your product descriptions right is a time-consuming task that can require a lot of tweaking, but by following these seven best practices, you can create product pages that are more useful to customers, more acceptable to search engines, and all-around stronger for achieving sales.
… Continue reading
Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”
This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?
Read these tips from successful business owners on choosing inventory that sells.
… Continue reading
When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?
This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.
Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.
Can you guess which one won?
… Continue reading
Thanks to Nicole Terborg of Awesome Dynamic for contributing this guest post on finding an e-commerce consultant.
E-commerce consultants are experts in the world of online marketing, often specializing in specific tools or platforms. They have the skillset and knowledge to help you thrive in an ever-changing digital world.
Hiring a reliable, professional e-commerce consultant is one of the best things you can do for your online business. Anyone who has ever sold online, through Amazon, eBay, their own website or another e-commerce platform knows that the internet is a competitive, fast-paced environment; one that is tricky for most businesses to navigate on their own.
That being said, there are some important considerations as you think about how to work with a trusted e-commerce consultant.
… Continue reading
Even though we’ve all heard the saying “don’t judge a book by its cover,” that’s exactly what most of us do. That first glance decides whether or not we pick up the book and peek inside. So it’s crucial that authors choose book covers that convince readers to do just that!
This principle applies to both physical books and ebooks. When nonfiction author Greg Cayea wrote a book to sell on Amazon, and he used a PickFu poll aimed at nonfiction readers to figure out which cover won them over.
Option A shows a traveler walking along a path that winds through a bright orange background. Option B shows the same traveler at the edge of a blue-sea beach.
Can you guess which one won?
… Continue reading
Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery.
When people shop online, your product is only as good as its pictures. Photos are one of the most powerful tools you have to create a compelling narrative which will convert your brand into sales. Product imagery is a key component of a complete brand strategy that can dominate e-commerce sites.
There is no such thing as a good product image. There are only images that contribute to compelling brand stories, and images that don’t. A non-blurry image with a white background may sell screwdrivers, but an out-of-focus shot in a forest might sell mountain bikes. The good image is the image that works. Consumers make decisions by locating products in values, goals, and strategies. Let’s go through four ideas to help you move toward compelling, story-driven images that sell products:
When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.
In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.
Can you guess which one won?
… Continue reading
Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.
Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?
This guide will tell you everything you need to know about how to take product pictures for Amazon.
… Continue reading
The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality is important, but so is the user experience, layout, and brand color palette.
After coming up with two different color schemes for the HappySeller app, this mobile app developer used a PickFu poll to determine which was more popular. Since this was a main screen in the app, it was important to get the color palette right the first time around.
