Editor’s Note: Thanks to Charles Palleschi of Spark Shipping for the following guest post.
The saying, “What gets measured gets managed” (often erroneously attributed to Peter Drucker), shows that tracking key metrics is important. But it still leaves the question, what e-commerce metrics should we be measuring? These seven KPIs should top your list. Let me explain why.
“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.
In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.
Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”
Editor’s Note: Thanks to PingPong for the following guest post.
If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.
A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.
As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.
Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas.
Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask them the best and worst gifts they’ve either received, given, or heard about. We also surveyed 100 general audience respondents for their thoughts on the best and worst Mother’s Day gifts. They shared what worked (and didn’t) with the moms in their lives, too.
Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.
While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.
The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?
Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.
From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.
You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on your memory. Kids change, tastes change, and you want to stay on edge of what’s eye-catching in the book world.
That’s why one author used a PickFu poll to test book covers for a children’s book. The poll asked its respondents—parents of 1, 2, or 3 children—to decide which one they liked best.
Option A shows a blue background, two girls looking around them, and playful title font.
Option B adds a yellow border and palm fronds, and adjusts the font to something more serious—but still kid-friendly.