Which One Won? Make Your Ads Stand Out

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When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide? 

A recent PickFu poll for a workout supplement can help us answer that question. The company Nutritive Vitality asked the test panel to indicate which ad they would click on first.

Option A features a man with defined muscles leaning over to pick up a barbell. The headline “Train More Gain More” is in large, bold text, followed by a detailed description of what the customer could get from the product.

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Option B shows a muscular man facing sideways, pushing a large tire over. In the background are the words “Superior Ingredients for Superior Results,” and in the bottom right corner, we see a picture of the supplement pill bottle.

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Can you guess which one won?

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Which One Won? Photo Editing and Book Covers

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Even the smallest tweaks on the design of a book cover can have a positive impact on book sales. One recent PickFu poll demonstrates how photo editing and object placement can significantly alter the reactions of readers.

Author Amber Zygutis asked the test panel participants which cover they preferred for her novel The Siren’s Violin. Option A presents a dark red-haired woman staring at readers with alarming, orange-colored eyes. Option B features an underwater shot of a red-haired woman with eyes closed and her head turned to the side. Can you guess which one won?

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Which One Won? Hungry Tummies and Sexy Honeys

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T-shirt company Honey Coast donates a meal to someone in need for each t-shirt or accessory sold. Honey Coast conducted a test on PickFu of two potential Instagram bios. The test was conducted on a respondent pool of 100 women between the ages of 18-34.

Honey Coast followed the testing best practice of keeping the pages similar in order to only test one thing at a time. The two options displayed the same set of photos and the same tagline, “For honeys who love adventure, positive vibes, and slaying hunger.” However, Option A added a hashtag “#GivingNeverLookedSoSexy” to the tagline, while Option B added a slogan, “Feel sexy. Fill a tummy.”

Which Instagram bio resonated with the test audience? Take a guess, then check out the poll results here. … Continue reading

3 Data Insights for Authors

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Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post.

The publishing world earned its reputation for being opaque. If you want even basic data points, like book sales for a given title, you’re forced to cobble together numbers from a variety of sources — Nielsen BookScan, Amazon rankings, etc — just to get a vague estimate.

This dearth of data is part of what makes PickFu valuable to authors. PickFu gives you a quantifiable way to approach decisions like picking a cover image, writing a book description, or settling on a title based on data.

If you’re an author interested in taking a more analytical approach to your writing and/or publishing, you should know a handful of insights. We’ve listed our top three below, starting with… … Continue reading

Which One Won? Ergonomic vs. Plain Product Design

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Testing product designs with PickFu

An e-commerce seller ran a test on PickFu between two potential seat cushion designs, with an audience of 50 Amazon Prime subscribers. Both designs were black, but one design (Option A) had a plain rectangular shape with rounded corners and a fine mesh covering, while the other (Option B) was more rounded and ergonomic in shape, with indentations for the buttocks, a smooth velour-like covering, and a bright blue infinity-symbol logo. Which seat cushion do you think our test audience preferred? Take a guess, and then read the poll results here.

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Which One Won? Guns and Double-Barreled Questions

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Guess which one won in this book cover test

A crime novelist used PickFu to test two cover designs for his book Whiskey Devils. The respondent pool consisted of 50 people drawn from the general population. Option A featured an orange backdrop with bullet holes and gunsmoke and an evocative illustration of a hand transforming into a gun. Option B featured a subdued and elegant photograph of two shot glasses filled with whiskey on a dimly lit bar top. The publisher asked two questions of respondents: “Which cover is more enticing and eye-catching for a crime novel? Which makes you want to read further?”

Which book cover do you think our general population audience selected? Give it your best guess, then read the poll results here.

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Which One Won? High-End Packaging and Its Perils

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A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.

Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.

Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?

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Which One Won? What Book Covers Communicate to Readers

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The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of a reader’s perception of your cover design.

Take, for example, this PickFu poll of two different book cover designs.

Option A features one person dragging a body through a grove of palm trees, silhouetted against a blue, twilight sky. Option B features a simple silhouette of a cat against a red background. Can you guess which one won?

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Which One Won? Guess which logo best reflects organic skincare

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Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading

Which One Won? The Importance of Word Associations

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When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.

Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.

This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?

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