Have you narrowed your two favorite choices for a book cover down so much that there’s only one tiny difference between them? If so, don’t think you can skip testing. As one author recently discovered, that small difference between covers can make a huge impact.
Comfort, ergonomics, and general wellbeing are all big businesses right now. As our time in front of our computers grows longer, smart online sellers know they shouldn’t choose trending products to sell without consulting target shoppers first.
Sourcing products to sell can be done through various methods such as dropshipping, print-on-demand, wholesale, and custom manufacturing. Today, let’s take a look at Amazon FBA product sourcing and answer common questions about deciding which products to offer.
Sci-fi book covers can become so iconic that people buy them as posters for their offices and homes. If you’re working on a sci-fi novel, your book cover design should aspire to that level.
Let’s see if this recent PickFu poll clears the bar. The author asked the question, “Based on the cover, which book would you rather buy?”
Option A shows a blue-black color scheme and an intriguing eye staring out at potential readers. In Option B, the color scheme is totally white and resembles an anatomy textbook. The covers also feature different titles (which we don’t generally recommend).
Designing an effective product means thinking carefully about everything. Choosing the wrong materials could mean that your product ends up looking cheap or tacky. In this example, a seller uses this PickFu poll to decide which planter to sell.
The seller asked 50 respondents whether they preferred a planter made of concrete (Option A) or one that had been 3D-printed (Option B).
Not everyone is as lucky as fiction writers, who can get away with being pantsers.
That’s writer-speak for “drafting by the seat of your pants” instead of following an outline — and it’s virtually impossible in nonfiction.
Nonfiction demands the use of facts and flesh-and-blood experiences that can’t be dreamed up on the page. There’s no other way to keep your facts straight and build them into a compelling narrative: you have to know how to outline a nonfiction book.
In this article, I’ll show you exactly how to do that.
Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.
Take Trevol Swift, for example. Author of two previous books in the Justicar Jhee series, Swift took the third book to PickFu to find out which cover stood out best. Swift wisely tested with an audience of 50 fiction readers, stating that the book is a science fiction murder mystery.
Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).
In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.
Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.
To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.
What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.
Option A uses more white space and highlights “20 snacks” in the bottom right corner.
Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.