Which One Won? Amazon product images

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Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the right visuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.

So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.

In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.

  • Amazon product images - Option A
  • Amazon product images - Option B

Can you guess which one won?

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Which One Won? Choosing the best mystery book covers

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Will your book cover attract your intended audience? It’s hard to know if you don’t test it first.

A recent PickFu poll perfectly illustrates this point. In this poll, an author of mystery books asked 50 women, ‘Which book cover is more appealing?”

Take a look at the two mystery book covers.

Option A features a woman standing in a sexy, let’s-take-on-the-world pose. A cityscape is her backdrop, along with some alluring silvery sparkles to go with a silver-black color scheme.

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Concept Testing: What It Is and Why You Need It

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Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.

Don’t do it.

via GIPHY

Here’s why: 95% of the time, new product launches crash to the ground or fail to ever take off.

How can you keep yours from becoming one of them? The answer is simple but powerful: by implementing the ever-important step of concept testing.

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Which One Won? Choosing the best coloring book cover art

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Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside?

While it’s tempting to think that you can slap bright colors and fun pictures on a book for kids and call it good, kids are discerning customers. They either like things or they really, really don’t.

So if you’re creating coloring book cover art, you’d better make sure it passes the kid test.

One coloring book author recently took four covers to PickFu, asking a group of 50 moms, “Which book cover is catchier? Which one stands out more and makes you want to buy it?”

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How to Write a Book in Word

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Image of serious nice woman working with laptop and writing

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t have a digital word processor to help them cut, shape, and perfect their books. Word processors like Microsoft Word have made books leaner, cleaner, and more powerful than ever before. But if you need help knowing how to write a book in Word, you’re not alone.

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Which One Won? Making a Nightlight Shine

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A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?

Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.

In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.

 Which option do you think won?

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Which One Won? Self-help books with swear words

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An author uses PickFu to test self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society.

But let’s admit it: we’ve probably all cursed before. Do we want to see swear words in book titles, though?

One PickFu user tested this very question for a book about losing weight without a diet.

Option A reads, “Fuck Diets. Discover the 4 Ridiculously Simple Habits to Effectively Stop Your Body From Storing Fat and Look Fabulous.”

Option B says, “You Look Fabulous! Discover The New 4-Habit Secret To Painlessly Get The Body Of Your Dreams Even When You’re Over Diets.”

Can you guess which one won?

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How to Optimize Your Amazon Listing to Beat the Competition

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Online sellers use mobile phone to take pictures of shoes sent to customers.

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.

Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!

Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.

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A Complete Guide to Micromarketing with PickFu

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Discussing charts with group mates

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.

It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.

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