Which One Won? Product validation

Modified: September 1st 2020 By Rebekah Carter

Choosing the ideal design for a product shouldn’t be done in a vacuum. Before you head to production or purchase inventory, be sure to run some product validation surveys.

In this recent PickFu poll, a seller asked 50 Amazon Prime members which wall grid they would rather buy.

Option A features a wall grid with a corkboard and hanging basket. Option B features two hanging baskets, has a different size, and no corkboard.

Can you guess which one won?

Which One Won? Tips for writing book descriptions

July 29th 2020 By Laura Melchor

Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?

One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”

How to Get Reviews on Amazon: 11 Dos and Don’ts

July 27th 2020 By Rachel Poli

Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.

To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.

However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.

How PickFu Helped a First-time Author Reach #1 on Amazon

Modified: July 31st 2020 By Lacey Brown

Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic downturn on the horizon, many of Sean’s consulting clients began canceling or delaying engagements. This newfound free time meant that Sean could focus on finishing his book about living a life with intention.

Which One Won? When it comes to dog book covers, the more puppies, the merrier

July 23rd 2020 By Laura Melchor

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you.

(It’s impossible.)

But if you are a dog person and you’ve just brought home a cuddly new ball of fur, exactly what version of puppy sweetness do you love the most?

One author recently took to PickFu to ask 50 Amazon Prime members their opinion of three dog book covers about keeping puppies happy and healthy in their first year of life.

Which One Won? Romance book cover ideas

July 22nd 2020 By Laura Melchor

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you spend the entire time at the cashier’s desk hoping no one judges your reading choices.

But what if nudity isn’t the only thing that can sell a romance novel? One publisher tested this question in a recent PickFu poll. She posted two romance book cover ideas and asked an all-female audience, “Which book cover do you like better?”

Option A shows a fully dressed man in a suit. A stubbled chin turns to the side; the top buttons of his shirt are open.

In Option B, we get standard Romance-cover fare: a full set of ripply abs and pecs.

Can you guess which one won?

The Best E-commerce Tools: 19 Software Solutions to Consider

July 20th 2020 By Rachel Poli

What are e-commerce tools? Software that helps you run your business online. E-commerce has grown so much as shoppers want the convenience of having products delivered to them. If you’re thinking of running an e-commerce store, there’s a lot to learn.

Many aspects go into running a business, especially an e-commerce store. This includes where to host your store, A/B testing, and how to get feedback, just to name a few.

To help, we’ve narrowed down some of the best e-commerce tools for you to investigate and choose from.

Which One Won? Spicing up product infographic design

July 16th 2020 By Rebekah Carter

At PickFu, we’re always talking about the importance of Amazon product photos. A consistent tip we’ve observed over the years: shoppers want to see every component that’s included with the purchase. Your product infographic design can be an attractive visual way to convey this information.

In this PickFu poll, a seller asked 50 Amazon Prime members which image they’d be most likely to click on. Each product infographic design showed six magnetic spice containers, a chalk pen, and labels, but only one option (Option B) showed the product packaging.

Can you guess which one won?

Which One Won? Choosing the best cat products

July 15th 2020 By Laura Melchor

When pet owners pick out accessories for their furry friends, they tend to be picky. It makes sense; a dog or cat takes up a lot of space in your home and life, and you want their bed, toys, and dishes to look decent among the general décor. This also creates an opportunity for online sellers. The most effective way to know what the best cat products to sell are is to ask cat owners.

One e-commerce seller of scratching beds for cats took three different versions of it to PickFu. By asking 50 cat owners which product they like best, the seller can purchase inventory with confidence that the choice will be popular.

Top Tips to Write a Better Amazon Title

Modified: August 17th 2020 By Laura Melchor

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales your product deserves.

An Amazon title comprises several things. First, the product name, which is typically a brandable, memorable marketing tool.

Think the eminently recognizable brand name “Instant Pot” versus a keyword like “electric pressure cooker,” for instance.