On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs can use PickFu for product validation.
Read below for highlights or watch the whole video.
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Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable option. Here’s a primer on how it works and how to sell on Wayfair.
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When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made all the difference.
For a book titled Painful: One doctor’s fight against the Opioid Epidemic and Big Pharma, the author asked an audience of mystery and crime readers the question, “Which book cover is more appealing?”
Both covers feature an image of a pill bottle. In Option A, the bottle is on its side and the pills are spilling out. In Option B, the bottle is upright, with the pills gathered neatly around.
Can you guess which one won?
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In the oversaturated market of fitness books, one of the best ways to choose a book cover that will stand out is to split test your choices with a highly specific audience.
That’s what one author recently did on PickFu with three potential book designs. The author asked a target audience of people who take nutritional health supplements daily and who read self-help books, “Which book would you pick up in a store?”
The books have the same title and subtitle: 50 Fitness Tips You Wish You Knew: The Ultimate Collection of Tips, Tricks, and Hacks to Transform Your Mind, Body, and Life.
But the covers are wildly different.
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John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.
“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”
Scroll down to read the interview highlights or listen below.
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Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is called brand perception.
Brand perception can bring customers to you or it can push them away.
So what are the principles behind brand perception? And how can you make it work for you?
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OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?
That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”
The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.
Can you guess which one won?
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We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.
PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.
Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)
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Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it quickly proved to be viable for buyers and sellers alike.
Facebook’s foray into online shopping came at a perfect time. People were already creating and joining buy-and-sell groups on the platform. Facebook just made it official.
On Facebook Marketplace, you can buy and sell within your community. If you’re a U.S.-based merchant, you can sell across the continental United States.
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Family. Decorations. Gifts. And plenty of food — especially meat.
These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While a few respondents mentioned their change in holiday plans in light of the pandemic, most focused on how they celebrate in “normal” times.
Read on for some of their responses and add your own below. Happy holidays from all of us at PickFu!
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