Poll of the Week: Veteran’s Day
Today is Veteran’s Day, and one PickFu user wanted to know whether people celebrated and commemorated, and if so, how, and if not, why not. Tell us: Do you do anything special on November 11?
New Feature: Multi-Option Demographic Filtering
You asked, we answered: Now when you run a poll, you have the option to choose multiple demographic options, and multiple options within each demographic. Want to know how Hispanic, Asian, and African-American mothers feel about something? What about Democrats under age 50? Got a question for iOS users with a college or postgrad degree? Ask rural and suburban vegans anything! … Continue reading
Poll of the Week: To Bacon or Not to Bacon?
It became known as “Bacongate”: last week, the World Health Organization (WHO) classified processed meat and bacon as a human carcinogen, in the same category as tobacco and asbestos. WHO has since sought to clarify its statement, publishing a Q&A and tweeting portions of it to the public. Still, we had to ask: will eating habits change?
Poll of the Week: Who Will Win the World Series?
We’re two games in to the World Series, so we asked 200 people who they thought would win – the Kansas City Royals or the New York Mets.
PickFu vs. Twitter Polls
Last week, Twitter announced it was rolling out a feature that enabled users to create polls. Polling isn’t totally new on Twitter; brands sometimes would tally retweets, favorites, or hashtag instances as informal votes. With this new feature, however, Twitter users can compose a poll, present two options, and get an answer.
It’s a fun idea. Some sample questions Twitter used were, “Did the ref make the right call?” and “What should I name my dog?”
But when it comes to business ideas, there’s some very distinct differences between Twitter and PickFu that you should consider. … Continue reading
Poll of the Week: Killing Hitler
Today, the New York Times Magazine asked its readers the following question:
We asked @nytmag readers: If you could go back and kill Hitler as a baby, would you do it? (What's your response?) pic.twitter.com/daatm12NZC
— NYT Magazine (@NYTmag) October 23, 2015
42% of respondents said yes, 30% said no, and 28% weren’t sure.
So we decided to poll 200 PickFu respondents to see how our results matched up. We did not, however, offer a “Not Sure” option, because… well, make up your mind.
When Being Wrong Is the Right Answer
“What the hell’s wrong with my cover?”
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
Gaining Confidence in Creative Direction with PickFu
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
How a Book Title Impacted Performance by 400%
Piyanka Jain, author of Behind Every Good Decision and CEO of Aryng, a management consulting company focused on analytics consulting and training, wanted to optimize her book titles and book covers. Using PickFu, she increased the efficacy of her book titles by four times! … Continue reading
How PickFu Helped Land a Frequent Flier onto the New York Times Bestseller List
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three times better than other options. … Continue reading