When it comes to selling on Amazon, merchants only have a handfulof ways to make themselves stand out from competitors. Your product title can make your listing more clickable, and the content in your product description is likely to impact conversions. But often, the first thing that will capture the attention of your target audience is your Amazon images.
The good news? You don’t have to guess which image will attract the most customers. With PickFu, sellers can test the impact of their photos with a perfectly targeted audience. That’s exactly what this seller did in their recent PickFu poll.
Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.
When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.
Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring out key demographic traits about the people who buy from your brand.
Here’s why that’s important: Understanding your target audience is essential to your success.
There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.
In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:
Option A: An app to search for bars/pubs based on musical atmosphere
Option B: An app to let you choose which songs will be played in a bar/pub
Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.
Product images may be the most important part of your e-commerce listing, but that doesn’t mean you should ignore the written parts of the listing. Potential customers read through product titles and descriptions, looking for features and selling points to convince them which product to choose.
In this PickFu poll, an e-commerce shop owner tested two product titles with an audience of 50 Amazon Prime members who were also hikers. Both titles share some similar features and keywords, but Option A highlighted relief from neck and back pain while Option B highlighted that it would retain its shape for 5 years.
When it comes to selling books, the littlest details can make the biggest difference. One author of a middle-grade book (read: for kids ages 8-12) recently ran a PickFu poll that asked the simple yet critical question, “Which book would you buy?”
At first glance, the covers look exactly the same, but one cover won by a significant number of votes. Obviously, there’s a big difference between the two. Let’s see if we can find the graphic design secrets behind the winner.
While different elements like reviews, product titles, and descriptions come together to make an effective product listing, one thing generally captures our attention quicker than anything else: The Amazon product images.
Your product image provides your audience with useful information about the quality of the product that they’re getting, and what they can expect from your company. It’s no wonder that hundreds of sellers use PickFu to ensure they’re using the right images on Amazon.
In this PickFu poll, the seller wants to find out which image would drive the most clicks on the Amazon search results for a new product. Can you guess which one won?
One of the hardest things for authors to do is summarize an entire story idea in just a few sentences. But if you’re an author who wants to market a book, you can’t escape writing a book description. And writing one while you’re drafting helps distill your story idea to its most powerful parts.
Once you’re selling your work, you’ll need to write a compelling book description for your online listings. There are two tools that can help you with this: a book description generator and a book description template.