Even the most seasoned authors need advice on which book covers attract their readers the most. Danielle Girard, author of 13 books — including several bestsellers and award-winners — created a PickFu poll to test book cover designs for her newest e-book series.
She asked 50 readers of e-books this question: “Which cover (and why) do you prefer for ‘Dead Center,’ the first book in the Gritty, Pulse-Pounding, Female Police Suspense Series set in San Francisco?”
Option A emphasizes the title and author names with a large, crackly font set against a moody background. A red, blood-like substance drips down the image of a gray sky and tilted bridge.
Option B’s cover shrinks the font size but adds more text, along with the image of a woman caught in crosshairs and a twinkling nighttime cityscape.
Recently, PickFu’s Director of Marketing Kim Kohatsu joined Andrew Maffettone from Seller’s Choice to discuss how PickFu gives e-commerce sellers easy access to market research. Founded by a team of experienced e-commerce sellers, Seller’s Choice offers a wide range of service packages based on the solutions that online sellers seek.
When someone is scrolling through the app store, what’s the first thing to catch their eye? The app icon! With this in mind, creating an app icon that’s catchy will help increase your downloads. If you only have a mediocre icon, people will scroll right past your app without taking a closer look.
A company designing a fun mobile app to connect college students ran this PickFu poll to test out two icon designs. With the attention span of young people being shorter than ever, this company knows it must get their icon design right the first time around.
Both icons are bright and jump out at you. Option A uses multiple colors, while Option B sticks with just red and white. Each app icon features a different animal as well – the first uses a parrot while the second uses a seal.
One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.
Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.
As an Amazon seller, there are endless details to decide on when choosing inventory. Finalizing which colors to offer your products in can make or break sales. Color is one of the first things a customer will notice about your product and will either draw them in or turn them away.
The seller in this PickFu poll was trying to decide which shade of blue to choose for this waterproof speaker. Option A is aqua, a cooler color, and Option B is turquoise, which is a touch warmer. With two similar shades of blue, can you guess which color the respondents preferred?
When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.
The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.
The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go with a lackluster name and it will have the opposite effect. Your business will go unnoticed and struggle to gain momentum. But how will you know if your unique business name ideas resonate with customers?
In this PickFu poll, an entrepreneur asked for feedback on two different names for an online store. Once it opens, the store will sell items made from alpaca wool including socks, sweaters, and blankets.
Deciding to open an e-commerce store is an exciting move. Creating your own business, whether with physical inventory to manage or through dropshipping, is no small task. You need the best e-commerce website tools to back you up.
One of the first things to consider is which online platform you’re going to use. This crucial tool will enable you to build and manage your store from scratch.
In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention.
In this poll, an e-commerce seller conducted a split test on 50 people, presenting them with dueling product images of a musical egg toy set. The two options played around with the layout and the look of the components.
In Option A, the eggs are displayed in a circle, making them resemble flower petals.
In Option B, the eggs rest naturally in the white space.
Both feature a hand holding an egg, but each is in a different position. The two also have different-looking symbols conveying that there are six eggs in a set.
Tamara got a lot of positive feedback about PickFu from those who watched her first PickFu-related video (below) and tried it for themselves afterward.
So she decided she had to get an interview to round out her audience’s PickFu experience. In this interview, Tamara gets the inside scoop on PickFu from co-founder John Li, then walks viewers step-by-step through creating and analyzing two of her own polls.