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Competitive testing is one of the smartest things you can do as an Amazon seller.

Many of our e-commerce customers use it to compare their Amazon listings, photos, and pricing with other sellers.

But even our craftiest users know that creating high-quality mockups of listings to test can be a hassle.

That’s why we’re excited today to unveil the PickFu Amazon Mockup Generator.

With our new tool, you can now mock up Amazon product listings and launch a competitive test with your target customers from one spot. It’s quick, easy, and free to use.

Why we made a mockup tool 🛠

Creating mockups of product listings usually requires complex design and editing software and a fair amount of technical savvy.

You need to clip and snip listings and swap out images. To run a fair comparison, you should also adjust details such as pricing and reviews to be consistent.

Some sellers get stuck before they even start.

Source: GIPHY

We wanted to help sellers get over the hurdle of mockup creation so they can get on with the crucial step of competitive testing.

We knew there had to be an easier way than futzing with Photoshop or crying over CSS.

So, we built it.

How to use the PickFu Amazon Mockup Generator ✂️

There are three ways to import Amazon listings into the Mockup Generator:

  1. Type in, or copy and paste, the Amazon Standard Identification Number (ASIN) for the product or products you want to compare. You can enter up to 8 ASINs.
  2. Type a keyword into the “Add products” field. This pulls in listings for the top 8 results on Amazon.
  3. Enter a mix of ASINs and keywords, separated by commas, for a total of 8 listings.
Screenshot of "Add products" field of PickFu Amazon mockup generator

Next, customize the listings based on what you want to test.

Using the edit tool in the upper right corner, you can:

  • Edit the product title
  • Upload a new image
  • Change the price, star rating, or number of reviews
Screenshot of how to edit a product title in the PickFu Amazon Mockup Generator

The “Unify listings” box is a shortcut for equalizing the price, review count, and star rating across your mockups. Doing so ensures a fair comparison and removes the potential for biased results.

Screenshot of how to unify the information in your mockups with the Amazon Mockup Generator

Once you’ve edited your mockups, import them into our Poll Builder with one click and launch your competitive test.

Screenshot of how to import mockups from the Amazon Mockup Generator into the Poll Builder

Improve your listings with the Amazon Mockup Generator 🎯

Here’s how you can use mock Amazon listings in a competitive test on PickFu:

  • Test your product photo against alternative images
  • Compare listings to see which one shoppers prefer, and why
  • Test alternate product titles
  • Experiment with pricing and check price sensitivity
  • Evaluate the potential of a product you want to sell

That’s a start, but we won’t be surprised if you find more creative ways to use our mockup tool. Let us know if you do.

With the feedback you get from your comparison poll, you can start making changes and improvements to your products, photos, and listings immediately — a genius move, if you ask us.

What else is new?

We’ve been quietly working on a new Poll Builder. It’s now ready for you to give it a whirl.

When you’re signed in and ready to run a poll, you’ll see a button to try the new Poll Builder at the top of the page. Click it and you’re in. 

Screenshot of the new Poll Builder option on the "Create your poll" screen

You can switch back to the old Poll Builder at any time, even in the middle of building your poll.

We’re in polish mode and will gladly take your feedback about the new Poll Builder; send us your thoughts using this feedback form. Official reveal to come!


Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
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Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.