Pamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with bestselling author Jeff Goins. The show follows Pamela’s progress in self-publishing from start to finish.
In June, Pamela was anxious to give her work a name so that she could start sharing it with people. During an episode of the podcast, she and Jeff discussed the importance of a book’s title and Jeff explained a methodical process for ideating titles and getting unbiased feedback from potential customers.
At the heart of his process – PickFu.
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“What the hell’s wrong with my cover?”
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three times better than other options. … Continue reading