No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.
Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.… Continue reading