ecomWOW

In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention. In this poll, an e-commerce …

the importance of product design

This week, we’ll examine the importance of product design, illustrated by this PickFu poll. An e-commerce seller split-tested patterns for reusable beeswax food wraps. Both images feature styles that are …

In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon. The pollster tested two product images on an audience of Amazon …

This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience. An Amazon seller created …

When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image? This week, we’ll look at how an …

When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety. In a recent split test, 50 Amazon Prime members were asked …

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself. In this …

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting …

Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it. The Tapas Club, …

When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged. In a recent PickFu poll, one …