In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention.
In this poll, an e-commerce seller conducted a split test on 50 people, presenting them with dueling product images of a musical egg toy set. The two options played around with the layout and the look of the components.
In Option A, the eggs are displayed in a circle, making them resemble flower petals.
In Option B, the eggs rest naturally in the white space.
Both feature a hand holding an egg, but each is in a different position. The two also have different-looking symbols conveying that there are six eggs in a set.
This week, we’ll examine the importance of product design, illustrated by this PickFu poll. An e-commerce seller split-tested patterns for reusable beeswax food wraps. Both images feature styles that are beautiful and well-designed, but the audience of 50 Amazon Prime members were tasked with choosing one.
In Option A, the three patterns are bees, avocados, and pineapples. In Option B, there are three geometric/honeycomb patterns.
It’s a tough choice, but one option came out ahead. Can you guess which one won?
When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?
This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.
Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.
When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.
In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.
“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.
In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.
Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”
When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.
In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.
In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.
Option B shows the toys neatly organized in front of the box, with like items displayed together.