message testing
For this marketing director, checking out the competition is all in a day’s work
by Janet Rausa FullerThis is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
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- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …
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- E-commerce ·
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Why message testing is important for your business
by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
