If you’re an author, especially a self-published author in charge of your own suspense book covers, you know the stress of getting the cover just right. Even when you’ve narrowed down your choices, you’re left wondering which one readers will be drawn to. How can you know?
One author recently took two book covers to an audience of 50 e-book readers on PickFu to test this very question.
The covers are nearly identical, except for the color schemes. Option A features a fiery red color next to the woman’s face, while Option B puts the woman’s face and the clouds next to her in black and white.
The author kindly asked 50 people, “Please take a look at the cover art for my book, Mindfulness Evolved: Optimizing the Human Software. It’s about how to transform your brain and life with Mindfulness. Offering personal stories, tools & practices. Pick the cover most appeals to you, why?”
Options A and B feature a similar theme: a black cover with a minimalist neon illustration and neon font.
Option A’s font is purple-blue, whereas Option B’s is orange. The illustrations differ; one features a heart-shaped lightbulb over a cloud, while the other uses a heart and a cloud in the shape of a brain.
One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.
That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.
Chandrima Das, the author of deliciously frightening stories, recently asked a group of literary fiction readers on PickFu to vote between two horror book covers for her book The Talking Dead: Four Terrifying Tales. Based on True Events.
Option A features a headless man holding a balloon with a hat on it. This creepy image is made spookier by the weirdly fun title font. In Option B, the headless man is gone. In his stead, there’s a blood-red cover with a centered title in a classic font, with deeply creepy skeleton moths hovering around it.
If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you.
Unlike other e-commerce sites like Shopify — which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world — Magento allows for plenty of flexibility.
You just have to know how to code. As long as you’ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.
Have you narrowed your two favorite choices for a book cover down so much that there’s only one tiny difference between them? If so, don’t think you can skip testing. As one author recently discovered, that small difference between covers can make a huge impact.
Sci-fi book covers can become so iconic that people buy them as posters for their offices and homes. If you’re working on a sci-fi novel, your book cover design should aspire to that level.
Let’s see if this recent PickFu poll clears the bar. The author asked the question, “Based on the cover, which book would you rather buy?”
Option A shows a blue-black color scheme and an intriguing eye staring out at potential readers. In Option B, the color scheme is totally white and resembles an anatomy textbook. The covers also feature different titles (which we don’t generally recommend).
Not everyone is as lucky as fiction writers, who can get away with being pantsers.
That’s writer-speak for “drafting by the seat of your pants” instead of following an outline — and it’s virtually impossible in nonfiction.
Nonfiction demands the use of facts and flesh-and-blood experiences that can’t be dreamed up on the page. There’s no other way to keep your facts straight and build them into a compelling narrative: you have to know how to outline a nonfiction book.
In this article, I’ll show you exactly how to do that.
Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.
Take Trevol Swift, for example. Author of two previous books in the Justicar Jhee series, Swift took the third book to PickFu to find out which cover stood out best. Swift wisely tested with an audience of 50 fiction readers, stating that the book is a science fiction murder mystery.
Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).
In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.