If you’re tempted to skip using market research techniques before launching a product, think again.
Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner.
Minty fresh…beef lasagna, anyone?
Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.
In our highly connected world, it’s easier than ever to conduct effective market research that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research techniques for your brand.
A self-help book cover should hint at the message tucked within its pages.
A book about relationships might show a couple on the cover, for example. But what about a motivational book about cleaning up life’s messes? How messy should the cover look?
One author took to PickFu to answer this question by testing two covers for a book titled, From Mess to Master: 9 Steps to Overcome Failure, Crush Fear and Defy Your Limits With Inspiring Stories of Successful People.
Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respondents, as this author recently did.
The author presented these three titles along with the question, “Which book title is better?”:
If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll.
That’s what one author did for his book about collecting and selling art titled, Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles.
He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor’s or graduate degree and earn between $61,000-$101,000+.
Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.
Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.
Freddoccino, Frappuccino®. The names and logos are different — but not that different.
It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.
E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.
Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?
Not quite. They haven’t been around for that long, when you think about it.
We really only started using apps in earnest when the iPhone debuted in 2007.