Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running.

So how do you decide?

One author recently took two titles for a medical/legal thriller to PickFu’s pool of fiction readers for help: UNETHICAL (Option A) and Josephine’s Father & The Institute (Option B).

Can you guess which one won?

A self-help book cover should hint at the message tucked within its pages.

A book about relationships might show a couple on the cover, for example. But what about a motivational book about cleaning up life’s messes? How messy should the cover look?

One author took to PickFu to answer this question by testing two covers for a book titled, From Mess to Master: 9 Steps to Overcome Failure, Crush Fear and Defy Your Limits With Inspiring Stories of Successful People.

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respondents, as this author recently did.

The author presented these three titles along with the question, “Which book title is better?”:

• Insignificance (Option A)
• One of Us is Buried (Option B)
• The Factory Above the Jail (Option C)

Can you guess which one won?

If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll.

That’s what one author did for his book about collecting and selling art titled, Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles.

He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor’s or graduate degree and earn between $61,000-$101,000+.

He posted nearly identical versions of the covers and asked, “Which book cover is better?”

Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide.

An author recently split-tested two fantasy book covers on PickFu, asking a group of fiction readers, “Based on the cover, which epic fantasy novel would you buy?”

In Option A, a skeleton engulfed in birds towers over a person. In Option B, a giant squid-octopus monster rises out of the sea, facing down what appear to be a man and a woman.

Can you guess which one won?

There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in that crowd?

The good thing is that people who love reading mysteries will always want more. You just have to make sure your murder mystery book title stands out.

That’s why one author brought two titles to PickFu for a round of split-testing with the simple question, “Which book would you buy?”

Here are the two options:

• A Map for Murder, Option A
• Murder at Packsaddle Mountain, Option B

Can you guess which one won?