Laura Melchor


Which One Won? Choosing your self-help book title

Most of us are constantly looking for ways to improve our lives. That’s why self-help books can be so successful. But in order to attract attention, they have to feature a catchy and meaningful self-help book title.

One author of a self-help book tested titles on PickFu, asking, “Which is a more enticing title for a self-help book?”

Option A is Stressless Success. Option B is Stress Free Millionaire.

Can you guess which one won?

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Which One Won? Can chick lit book cover art be too sweet?

Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick lit book cover art be as frothy as the subject itself? Bestselling author Kate O’Keeffe took her latest novel to PickFu to find out.

She asked a general audience of respondents the following question: “Which cover do you prefer for a fun, feel-good book about finding love?”

Option A shows a bright red cover with illustrations of two characters (sans their faces) and yellow font.

In Option B, the cover takes a totally different turn. With a pink-clad woman and a light-blue background, this cover is as light as a cupcake. It also lacks the blurb by a fellow bestselling author.

Can you guess which one won?

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Shopify A/B Testing: The Ultimate Guide

It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts.

But despite the ease with which you can share to social media, blog about your product, and curate a website, there’s an additional step you need to think about.

To enjoy success, you need to do some Shopify A/B testing. This will help make sure your customers are responding to what you’re selling and how you’re presenting it.

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Which One Won? Positivity in business book titles

Even the tiniest changes in business book titles title can affect whether a reader buys your book.

One author recently tested two versions of a book title with PickFu. The author polled 50 college-educated respondents and asked, “I’m writing a book on how to attract and hire great people. What title do you like the best?”

Option A reads, “Escape the Hiring Trap: How top companies beat Facebook, Amazon, and Google for talent.”

Option B says, “Win the Talent War: How top companies beat Facebook, Amazon, and Google for talent.”

Can you guess which one won?

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How to Structure a Self-Help Book

Back when I was a curious high schooler in my mom’s English class, I got to read a slew of self-help books. My mom always had her sophomores read them extensively, hoping to arm teenagers with wisdom as adolescence hit with full force.

The structure a self-help book had was important to me even then.

I used to check the table of contents for the juicy-sounding titles. Chicken Soup for the Teenage Soul, for example, offered chapters named “My First Kiss, and Then Some” and “Dead at 17.”

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Which One Won? Self-help book cover design

When you think of retirement, do you feel a sense of happy expectation? Or does the abyss of unemployment freak you out — what in the world will you do with your life?

One author set out to write a book to help us all stress less about retirement called Stop Freaking Out About Retirement: How to Reach New Goals & Enjoy Your Life When Work Ends. She ran a PickFu poll to choose her self-help book cover design.

Option A shows brushes of color behind the title, and a mostly blank, white background. Option B removes the color and adds green falling leaves instead.

Can you guess which one won?

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Which One Won? Does steak sell steak knives?

There’s nothing more natural-looking than a steak knife cutting into a slab of meat. The sight can make a meat lover’s mouth water, and it would follow that featuring a nice cut of meat next to a steak knife set could appeal to potential customers.

One seller recently ran a PickFu poll to test that very thing. They wanted to know which primary Amazon photo to use for their steak knife listing.

Option A showcases a steak knife set, two accessories, and an image of…well…steak.

In Option B, the steak is gone and instead, all three accessories are visible.

Can you guess which one won?

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Which One Won? Book titles and subtitles

Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.

When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.

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