Some Christians grow up believing in Santa Claus, but many don’t. For Christians, Christmas tends to focus on Jesus instead of Santa. But what if the two were not mutually exclusive? After writing a book about Santa Claus and Christianity, one author tested his book title on PickFu. The author chose a target audience of self-identified Christians. What better crowd to judge?
Option A: The Gospel of Santa Claus – Inspired by the True Story of St. Nicholas
Option B: The Gospel of Santa Claus – An Inspiring Novel about the True Meaning of Christmas
Option C: The Gospel of Santa Claus – The Story of St. Nicholas and a Father’s Love for His Children
There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing.
Even before laptops and iPhones, this was true. Short story master Flannery O’Conner famously said, “I don’t know if the muse is going to show up on any given day, but by golly, I’m going to be at my desk every day from 8 to 12 every morning in case she does.”
If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.
Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?
It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.
This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.
What makes someone want to learn a new language? Is it the romantic nature of discovering another culture? A desire to communicate with a broader range of people? Maybe it’s a little bit of both. And when those language learners search for books to help them achieve success, they’ll want their desires reflected on the book’s cover. And the best method for testing covers for a book? PickFu, of course.
Author Frederic Bibard ran a PickFu poll to find out which of two covers would appeal the most to an audience of people who read 1-3 books a month.
Option A features a lot of text that tells readers what they’re getting. The illustrations on the cover depict iconic French symbols.
Option B eliminates all but the title and author text (and a ‘+ Audio’ insert to let people know they get a free audiobook, too). This less-crowded cover also features well-known French sites but presents them in a more whimsical way.
Mike Jackness and Dave Bryant are the minds behind EcomCrew, a site that gives entrepreneurs the type of e-commerce advice that produces real-time results. In their EcomCrew Podcast, the two share personal advice and interview businesses that can help their customers grow their brand.
After meeting PickFu co-founder John Li at Sellers Summit, Mike Jackness decided to host John on his podcast.
Even the most seasoned authors need advice on which book covers attract their readers the most. Danielle Girard, author of 13 books — including several bestsellers and award-winners — created a PickFu poll to test book cover designs for her newest e-book series.
She asked 50 readers of e-books this question: “Which cover (and why) do you prefer for ‘Dead Center,’ the first book in the Gritty, Pulse-Pounding, Female Police Suspense Series set in San Francisco?”
Option A emphasizes the title and author names with a large, crackly font set against a moody background. A red, blood-like substance drips down the image of a gray sky and tilted bridge.
Option B’s cover shrinks the font size but adds more text, along with the image of a woman caught in crosshairs and a twinkling nighttime cityscape.
The EcomHub Podcast, run by e-commerce entrepreneurs Tom Wang and David Zaleski, discusses anything and everything to do with e-commerce. They talk shop about Facebook marketing, email marketing, Amazon selling, and everything in between.
They’ve used PickFu before for their own businesses, so when David met PickFu co-founder John Li at the 2018 Internet Retailers Conference + Exhibition, or IRCE, in Chicago, they decided to keep in touch.
Tamara got a lot of positive feedback about PickFu from those who watched her first PickFu-related video (below) and tried it for themselves afterward.
So she decided she had to get an interview to round out her audience’s PickFu experience. In this interview, Tamara gets the inside scoop on PickFu from co-founder John Li, then walks viewers step-by-step through creating and analyzing two of her own polls.
Option A reads, “The Decision Making Blueprint: A Simple Guide to Better Choices in Life and Work.” This title is concise and directly tells the reader what they’re getting.
Option B reads, “The Decision Making Blueprint: A Simple Guide to Effective Thinking, Smart Choices, and Better Results.” This longer title lays out in detail what readers will learn once they read the book.