How To


How to Test Your Logo Design with PickFu Instant Polls

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.

1. Decide how much you want to reveal.

Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading

Why Testing Your Creative in Context Is a Smart Move

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context.

What does it mean to test something in context?

In a previous life, I worked in an ad agency. Whenever we pitched an idea for a billboard, we would Photoshop the creative onto a billboard. If we were creating a website layout, we would show the layout in a web browser. Sometimes when we pitched a TV commercial, we would even take a frame from the storyboard and Photoshop it onto a screen.

The same principle applies when you take a creative option, such an app icon, a book cover, or a featured photo, and test it using PickFu. You show that option in the context it will appear to the user, such as on a mobile device, on Amazon, or in a browser. … Continue reading

How to Write Unbiased Poll Questions

Creating unbiased poll questions is necessary to achieve unbiased results. This guide will help you recognize whether biases may be influencing your results.

One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, logo, book, or whatever it is you’re testing. They approach the question without bias… but as the poll creator, do you?

Avoid these common mistakes and poll respondents will answer more openly and honestly.

… Continue reading

PickFu respondents vote on your options, but did you know you could vote on their responses?

PickFu relies on a number of quality controls to ensure that the people who participate in your polls answer them honestly and seriously. And guess what? YOU are one of those quality controls.

When your poll is complete, you should take the time to read through each comment. If an answer is particularly insightful, use the up arrow to the right of that response to “upvote” it. You can tell us what you liked about the answer, and your comment will be shared with the PickFu team (not with the person who wrote it). … Continue reading

Getting the Most from Your App Icon

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line:

“We made the buttons on the screen look so good you’ll want to lick them.”

Today, an app’s icon needs to meet that standard if it’s going to gain traction with users. We reached out to app creators and UX designers to understand how to think about your app’s icon. Here’s what they shared: … Continue reading

5 Tools to Format Your Manuscript Into an E-book

It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats. … Continue reading

8 Tools to Help You Write and Edit Your Next Bestseller

At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.

Google Docs

google-docs

Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free. … Continue reading