What’s the right App Store icon size? What should you depict in your icon? What difference will it all make? This guide to app icons will help answer these important questions, offer tips, and link to resources.… Continue reading
Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.
As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.
Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.
So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.… Continue reading
There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing.
Even before laptops and iPhones, this was true. Short story master Flannery O’Conner famously said, “I don’t know if the muse is going to show up on any given day, but by golly, I’m going to be at my desk every day from 8 to 12 every morning in case she does.”… Continue reading
If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.
Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?
It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.
This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.… Continue reading
The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them.
5 App Store ranking factors
1. App name
Coming up with a short, memorable app name is hard. A great name is a crucial factor that decides whether or not your app is going to get love from users. Of course, you want to try to include keywords in your app name. But beyond that, you want a name that clicks with people. Think about app names that people talk about with their friends: Waze. Candy Crush Saga. Words with Friends. Then emulate them by listing memorable, brandable ideas for your app.
How do you know when you’ve found the right app name? Create a poll on PickFu to test your app name and see what real consumers think. PickFu enables you to get specific about the target customer you want to poll, such as cat owners, mobile gamers, or people with iOS devices.… Continue reading
It’s cliché to begin a novel with the phrase “It was a dark and stormy night.” Snoopy immortalized the moody opener by using it to start all his novels in the Peanuts comics.… Continue reading
One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.
Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.… Continue reading
When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.
The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.… Continue reading
Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.
- 1. Only test one thing at a time
- 2. Keep your options consistent
- Another important note about consistency in images
- 3. Choose your audience wisely
- 4. Decide how much you want to reveal
- 5. Look for recurring themes and reactions
- Additional resources
If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.
Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.
Here are ten tips for improving your e-commerce photos and creating more sales.… Continue reading