Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

How to sell on Walmart Marketplace

If you’re an established e-commerce seller and you want to expand your reach beyond Amazon’s audience, it might be time to learn how to sell on Walmart Marketplace. Launched in …

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …

Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …

Amazon FBA acquirers are having a profitable moment

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

Walmart and dropshipping: e-commerce warehouse filled with product boxes and packages

With a 79% growth in e-commerce sales last year, Walmart Marketplace — the world’s second-largest online marketplace — is closing in on No. 1 Amazon. This leaves dropshipping professionals and …

Which One Won: product image for juggling set

Scrolling through e-commerce product photos is the online version of window shopping, so it’s important to make them as enticing as possible. After all, before you land a satisfied customer, …

How to write a book title

Here’s a secret many writers don’t know before they get published: your book title might change after you sign a contract with a publisher. Depending on the publisher, you may …

Video: how to choose your main image for Amazon

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …