Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a …

Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward. Many users turn to PickFu …

As Americans, we often scratch our heads at the legions of international soccer fans who can live with a tie. A score like 2-2 (or even worse, a 0-0 draw) …

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …

Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …

It’s one of the most common questions we hear from PickFu users: How do I test more than two options? There’s two main approaches to doing just that, but before …