Research

Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Asian Businesswoman Writing on Glass in Office

Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring …

online focus group

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …

Who Is the PickFu Market Research Panel?

PickFu is one of the best polling platforms out there to help you make business decisions. As a consumer research platform for app developers, online sellers, entrepreneurs, and more, our …

double-barreled questions

What are double-barreled questions? A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, …

Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …