But what is usability testing, why is it important, and how can you ensure you’re building an app or program that users love? We’ll dive into all that, plus seven …

Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …

Artificial intelligence (AI) image generation is a rapidly growing industry – and a game-changer for the retail packaging industry. Companies in a variety of sectors are turning to AI for …

Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …

Quick. Easy. Affordable. These are the words you want to hear when seeking the best user testing solution. Whether you’re a UX designer, researcher, or marketer, you know the importance …

There are hundreds of online survey platforms available in the market. And among them, SurveyMonkey is one of the most popular. It is also one of the oldest, making it …

Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …

Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …