Research

Embrace the data and explore tools and methods designed to help you build your business.

A person looking at a graph meant to be user testing data from their app

Quick. Easy. Affordable. These are the words you want to hear when seeking the best user testing solution. Whether you’re a UX designer, researcher, or marketer, you know the importance …

PickFu SurveyMonkey alternatives comparison with survey platforms and real consumer feedback benefits

You’re researching how to test product packaging before launch. Which of these snippets from a blog post on this topic do you trust more, and why

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Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

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Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

A founder coming up with the next big idea, in the style of cartoon-like characters, isometric, technology

In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …

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Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

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Use PickFu to test company logo designs with real people before you choose a final version. Compare logo options, get written feedback, and see which design your target audience finds …

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Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …

A marketing manager looking at two screens with a background and trying to describe develop a logo, vector imagery

First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …

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The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …