Subscribe for 15% off your first PickFu poll
Subscribe now
Share this article

PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve their listings.

Watch the interview, or click through for highlights. Their conversation begins at the 4:50 mark.

Interview highlights

5:40 Introduction and overview of PickFu, a DIY consumer research platform. John and co-founder Justin Chen built PickFu to help with their other business. It’s now their main business. 

6:32 What makes PickFu different from other survey and split testing platforms? Quick response times — within 15 minutes — with written comments from respondents, which provide deeper insights.

9:18 Examples of test variations sellers can run on PickFu. These include main image, product title, product descriptions, and bullet points. Pre-launch, you can use PickFu to test creative, packaging design, and product selection. 

12:40 Importance of split testing different aspects of your listing against competitors’.  

15:28 YES Bar case study. The paleo snack brand ran a PickFu poll to decide on a new main image, which resulted in a 12% increase in sessions. 

19:17 How audience targeting works on PickFu. Beyond the standard demographics, you can target behavioral traits: avid home cooks, Amazon Prime members, beer/wine drinkers, and more.

22:48 On-air demonstration of an open-ended PickFu poll.

30:27 Advantages and disadvantages of running a PickFu survey vs. SurveyMonkey and MTurk.

33:16 Three things sellers can easily test on PickFu to improve their listings. (Hint: main image, secondary image, bullet points.)

37:52 Biggest mistakes people make when running a PickFu poll. Among them: asking double-barreled questions.

43:01 Parting thoughts from John as sellers wind down a busy Q4: “I recommend thinking ahead to next year, early January, when things are slower. With a lot of our sellers, that’s a great time to optimize for the year ahead.”

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

Know what sells before you sell it.
Get 50 poll responses starting at $50.
Start your PickFu Poll now
Leave a reply
We will not publish your email address. Required fields are marked with an asterisk (*).