This main image split test for a face mask takes the cake

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The answer is complicated, as one seller discovered in this product image split test on PickFu.

The seller asked 50 respondents between ages 18-44 which of three main images they’d click on for a face mask called Cake My Day.

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