product image

Which One Won: Peppermint oil bug spray

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

Which One Won: gardening products cover image

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need. Take gardening …

Which One Won: product image for juggling set

Scrolling through e-commerce product photos is the online version of window shopping, so it’s important to make them as enticing as possible. After all, before you land a satisfied customer, …

Editor’s note: Thanks to Eugene Cheng of ZonGuru for contributing to this article. If a customer is searching for a product on Amazon — cookware, for example — they’re likely …

What is ecommerce optimization?

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from …