Getting users to download your app is not as simple as “If you build it, they will come.” Even if they do, that’s still only half the battle. Research shows …

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends …

The scenario: refreshing the logo and tagline for Mindful Goods. You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think. …

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

The product: ICEWRAPS reusable gel ice packs. The problem: A product listing that says a lot, but still not enough. You’ve done everything to make your product listing the best …