How to


Which One Won? Choosing the best coloring book cover art

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside?

While it’s tempting to think that you can slap bright colors and fun pictures on a book for kids and call it good, kids are discerning customers. They either like things or they really, really don’t.

So if you’re creating coloring book cover art, you’d better make sure it passes the kid test.

One coloring book author recently took four covers to PickFu, asking a group of 50 moms, “Which book cover is catchier? Which one stands out more and makes you want to buy it?”

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How to Write a Book in Word

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t have a digital word processor to help them cut, shape, and perfect their books. Word processors like Microsoft Word have made books leaner, cleaner, and more powerful than ever before. But if you need help knowing how to write a book in Word, you’re not alone.

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How to Get Reviews on Amazon: 11 Dos and Don’ts

Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.

To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.

However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.

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Top Tips to Write a Better Amazon Title

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales your product deserves.

An Amazon title comprises several things. First, the product name, which is typically a brandable, memorable marketing tool.

Think the eminently recognizable brand name “Instant Pot” versus a keyword like “electric pressure cooker,” for instance.

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How to Improve Your Amazon Product Description: Best Tips and Tricks

Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which one to buy.

So she reads the Amazon product descriptions for several of her top choices. Some are just chunks of text, replete with run-on sentences and typos.

This makes her wonder if the company is high-quality. Will it really be able to deliver a lasting product if they can’t take the time to craft a sharp description?

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Shopify A/B Testing: The Ultimate Guide

It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts.

But despite the ease with which you can share to social media, blog about your product, and curate a website, there’s an additional step you need to think about.

To enjoy success, you need to do some Shopify A/B testing. This will help make sure your customers are responding to what you’re selling and how you’re presenting it.

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How to Structure a Self-Help Book

Back when I was a curious high schooler in my mom’s English class, I got to read a slew of self-help books. My mom always had her sophomores read them extensively, hoping to arm teenagers with wisdom as adolescence hit with full force.

The structure a self-help book had was important to me even then.

I used to check the table of contents for the juicy-sounding titles. Chicken Soup for the Teenage Soul, for example, offered chapters named “My First Kiss, and Then Some” and “Dead at 17.”

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How to Retarget Amazon Customers on Facebook: 5 Strategies

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.

In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.

I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.

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