10 Tips for Naming a Mobile App

Modified: May 13th 2019 By Kim Kohatsu

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it or spell it. Your name ideally says something about your product’s personality, but also conveys its usefulness. Some apps that balance the two goals well are TravelZoo, BookBub, and Parking Panda; the names allude to the app’s main function, but are memorable and “brand”-able.

If only it were as easy as combining your app’s category with a fun-sounding noun, though. There’s much more to it than that. Here’s a quick rundown of 10 tips to consider when naming your mobile app: … Continue reading

You’re Not Always Right: How to Succeed on Amazon

Modified: August 7th 2017 By Kim Kohatsu

Mike Fishbein has self-published twelve books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote in a blog post. “I was wrong.”

Mike’s most recent book, Your First Bestseller: How to Self-Publish a Successful Book on Amazon, became the top-seller in Direct Marketing.

So what changed? … Continue reading

10 Ways to Put Copy Testing to Work for You

Modified: November 7th 2016 By Kim Kohatsu

An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.

Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading

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