Product launches shouldn’t feel like a roll of the dice, leaving you with uncertain outcomes. When you’ve put countless hours and resources into development, production, and branding – you should …

Amazon is the world’s most popular e-commerce marketplace with over 2 billion visits per month on average. And while it’s true that 80% of the platform’s 310 million active customers …

Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …

The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Whether you’re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It’s the happy face …

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, …

Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

Are you looking for the best way to test names for your brand or product?  After all, choosing the right name is the launchpad for business success. It’s the first …

Wondering how to test your company logo and find out which design resonates most with your audience? This guide walks you through how to use PickFu’s powerful consumer polling platform …