The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Whether you’re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It’s the happy face …

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure …

So you’re thinking about rebranding your company. Are you excited about the rebrand? Or perhaps you’re concerned about getting it right? After all, rebranding can be a big risk – …

Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, …

Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …

Have you ever picked a box of tea because you loved the packaging design – not just the flavor?  We have. Some tea packaging designs are so eye-catching that we’re …

Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …

The first thing a customer sees when they come across a product is its packaging. This makes packaging as important as the product itself. Beyond visual appeal, the packaging also …