Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, …

Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …

Have you ever picked a box of tea because you loved the packaging design – not just the flavor?  We have. Some tea packaging designs are so eye-catching that we’re …

Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …

The first thing a customer sees when they come across a product is its packaging. This makes packaging as important as the product itself. Beyond visual appeal, the packaging also …

Quick. Easy. Affordable. These are the words you want to hear when seeking the best user testing solution. Whether you’re a UX designer, researcher, or marketer, you know the importance …

You’re researching how to test product packaging before launch. Which of these snippets from a blog post on this topic do you trust more, and why

Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

Are you looking for the best way to test names for your brand or product?  After all, choosing the right name is the launchpad for business success. It’s the first …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …