concept testing

There’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be. Now imagine creating a conference from scratch. Brandon …

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …