In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates.
With that level of noise, you need to know how to speak to your target audience. The way you communicate, whether for a product launch or a rebranding campaign, is key to building relationships and turning potential customers into brand loyalists.
But how do you know if you’ve crafted the right messaging? Does it prompt your audience to take the next step: click to the next page, add that product to the cart, or pick up the phone to learn more?
Chances are, you’re not entirely sure. That’s where message testing comes in.… Continue reading