concept testing
How an Amazon expert created an e-commerce conference that’s not like the rest
Modified: by Janet Rausa FullerThere’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be. Now imagine creating a conference from scratch. Brandon …
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Why message testing is important for your business
Modified: by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …