idea validation

This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …

A photo of a person sketching an app to illustrate how to sell app ideas.

Mobile apps are expected to generate over $490 billion in global revenue in 2023. If you’re creative and have what you believe is a great app idea, now is the …

Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …