Marketing

Make your brand stand out by testing your marketing assets and honing your messaging with PickFu.

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging helps to convince potential consumers to make that leap …

The 5 best tools for app store optimization, and runners-up

You’ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you’re not …

What’s the right App Store icon size? What should you depict in your icon? What difference will it all make? This guide to app icons will help answer these important …

home office photography studio lighting

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You …

ecommerce marketing strategy

Introduction If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re …

5 e-commerce website tools

Deciding to open an e-commerce store is an exciting move. Creating your own business, whether with physical inventory to manage or through dropshipping, is no small task. You need the …

Editor’s note: Thanks to Eugene Cheng of ZonGuru for contributing to this article. If a customer is searching for a product on Amazon — cookware, for example — they’re likely …

SEO Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …

cross-promote-apps

Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …