Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

SEO Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography …

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can …

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …

amazon seller reputation

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post. From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is …

Editor’s Note: Thanks to Urtasker for the following guest post. E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers …

double-barreled questions

What are double-barreled questions? A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, …

Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …

how to test facebook ads

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing …

When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many …