PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context.

What does it mean to test something in context?

In a previous life, I worked in an ad agency. Whenever we pitched an idea for a billboard, we would Photoshop the creative onto a billboard. If we were creating a website layout, we would show the layout in a web browser. Sometimes when we pitched a TV commercial, we would even take a frame from the storyboard and Photoshop it onto a screen.

The same principle applies when you take a creative option, such an app icon, a book cover, or a featured photo, and test it using PickFu. You show that option in the context it will appear to the user, such as on a mobile device, on Amazon, or in a browser. … Continue reading

Creating unbiased poll questions will help you achieve unbiased results.

One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, logo, book, business name, or whatever it is you’re testing. They approach the question without bias… but as the poll creator, do you?

This guide will help you recognize whether biases may be influencing your results. Avoid these common mistakes and poll respondents will answer more openly and honestly.

PickFu relies on a number of quality controls to ensure that the people who participate in your polls answer them honestly and seriously. And guess what? YOU are one of those quality controls.

When your poll is complete, you should take the time to read through each comment. If an answer is particularly insightful, use the up arrow to the right of that response to “upvote” it. You can tell us what you liked about the answer, and your comment will be shared with the PickFu team (not with the person who wrote it). … Continue reading