​​As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …

It’s tough to create content that stands out. The Internet has been around since the 1980s, and in the decades since, we’ve worn out every topic and type of content …

Leveraging customer feedback the right way can skyrocket your business’, website’s, or app’s performance. But it isn’t enough to skim customer reviews on product pages and social media or send …

Whether you’re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It’s the happy face …

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Few things impact your company’s branding like your logo. Get it right, and you’ll have a tool that boosts brand recognition and gives you a competitive edge. Case in point: …