Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing …

When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as …

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, …

“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …