An e-commerce seller ran a test on PickFu between two potential seat cushion designs, with an audience of 50 Amazon Prime subscribers. Both designs were black, but one design (Option A) had a plain rectangular shape with rounded corners and a fine mesh covering, while the other (Option B) was more rounded and ergonomic in shape, with indentations for the buttocks, a smooth velour-like covering, and a bright blue infinity-symbol logo. Which seat cushion do you think our test audience preferred? Take a guess, and then read the poll results here.

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A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.

Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.

Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?

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When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.

Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.

This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?

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A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first design (Option A), priced at $12.99, was a metal trapezoidal receptacle with an attached black bottle opener. No artwork adorned it save for the embossed brand name. The second design (Option B), priced at $24.99, was a wooden wall mount shaped like a bottle, with an attached silver metal receptacle and a retro-style joke about beer. Can you guess which bottle opener the respondents chose? Check out the poll results here. … Continue reading