For all the talk about the video game industry being recession-proof, there’s no getting around the fact that the mobile gaming market is in a downturn.  As games analyst firm …

Anna David freely admits she’s made plenty of mistakes along the way to becoming a New York Times bestselling author, popular podcaster, and publisher. Party Girl, her first “almost entirely …

It seems we’re finally inching toward the true end of the COVID-19 pandemic. A lot has returned to normal. That includes Amazon seller conferences. If you’ve missed getting together with …

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …

Mobile apps are expected to generate nearly $700 billion in global revenue by 2027. That means there’s a lot of money on the table for anyone with a great app …

The COVID-19 pandemic put a stop to in-person conferences of all kinds in early 2020. Three years later, the virus is still with us, but thanks to vaccines, masks, and …

There’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be. Now imagine creating a conference from scratch. Brandon …

Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Nearly half of U.S. gamers are female. Still, people often assume the gaming world is overwhelmingly a male domain. The portrayal of women in games probably feeds this misconception. It’s …