Industries


How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.

Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.

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Video: To optimize your listing, leave no questions unanswered

The product: ICEWRAPS reusable gel ice packs.

The problem: A product listing that says a lot, but still not enough.

You’ve done everything to make your product listing the best it can be.

You created stellar images, researched pricing, and edited your bullet points. Traffic is good, but conversions are down. What’s going on?

Your listing might be leaving customers’ questions unanswered, says Daniela Bolzmann of Mindful Goods, a one-stop shop for Amazon listing optimization.

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Which One Won? A business book with a unicorn hook

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade.

Consider the title of the book featured in this PickFu poll: Creative Millionaire: Leveraging Your Passion into Profit. The user wanted to know which of two cover designs best expressed the idea behind the title.

Option A features a teal cover with a unicorn made of dollar bills. Option B ditches the unicorn for a generous splash of color. Can you guess which one won?

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What response bias is and why it matters

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an important consideration in business.

When you conduct market research surveys to gather information and make decisions about your business, response bias almost certainly influences the results.

Put simply, response bias occurs when survey respondents aren’t entirely truthful in their responses — whether they realize it or not.

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How to drive traffic to your Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.

Walmart is the fastest-growing online retailer in the world. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace. The competition among third-party sellers is still much, much smaller than on Amazon.

With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart listings. Our in-depth guide explains all.

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Which One Won? Podcast cover art that makes you want to press ‘Play’

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, not the description or the title alone, that makes you stop and want to know (and hear) more.

In this PickFu poll, the user asked a targeted audience of 50 podcast listeners — who better to ask? — to choose between two cover art logos for a podcast called “The Caring CEO.”

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The 5 best print-on-demand apps for Shopify

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced overhead.

If you haven’t yet tried print on demand, you probably have plenty of questions. What is print on demand? How does Shopify print on demand work? We’ll answer all your questions and recommend five of the best print-on-demand apps for Shopify so you can get started today.

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