Which One Won? Writing headlines for the web

July 9th 2020 By Rebekah Carter

How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the web is one of the most difficult exercises an online business undertakes — but also one of the most essential.

Customers react to words and phrases in ways you might not expect. That’s why it’s critical to do market research, just like in this PickFu poll.

An online telemedicine pharmacy retailer wants to see which headline resonates with 50 women. Each woman in the respondent pool has children, is between the ages of 35 and 74, and self-identifies as a wine drinker.

Option A reads, “Hair skin and eyelash solutions without going to a doctor’s office.

Option B reads, “Hair skin and eylash [sic] solutions online and delivered to your door.”

Can you guess which one won?

Which One Won? Food product packaging design

July 8th 2020 By Rebekah Carter

The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon product description. Product packaging is an essential brand asset, and perhaps even more important for food products. After all, we eat with our eyes first.

In this recent PickFu poll, an online seller puts their food product packaging design to the test with 50 Amazon Prime members who are avid home cooks.

Can you guess which one won?

How to Improve Your Amazon Product Description: Best Tips and Tricks

July 6th 2020 By Laura Melchor

A header image that says, 'How to Improve your Amazon Product Description: The Best Tips and Tricks.'

Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which one to buy.

So she reads the Amazon product descriptions for several of her top choices. Some are just chunks of text, replete with run-on sentences and typos.

This makes her wonder if the company is high-quality. Will it really be able to deliver a lasting product if they can’t take the time to craft a sharp description?

Which One Won? Starting a business selling baby products

July 2nd 2020 By Laura Melchor

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping cart supports, car seat covers, and stroller shades.

Because of this, options abound. If you’re starting a business selling baby products, then making your brand stand out from the crowd can be challenging.

In a recent poll, one PickFu user tested three main product images of their nursing cover. They targeted females and Amazon Prime Members in order to achieve the most relevant results.

Which One Won? Choosing your self-help book title

July 1st 2020 By Laura Melchor

Most of us are constantly looking for ways to improve our lives. That’s why self-help books can be so successful. But in order to attract attention, they have to feature a catchy and meaningful self-help book title.

One author of a self-help book tested titles on PickFu, asking, “Which is a more enticing title for a self-help book?”

Option A is Stressless Success. Option B is Stress Free Millionaire.

Can you guess which one won?

How to Self-Publish a Poetry Book

June 29th 2020 By Rachel Poli

Self-publishing a poetry book is similar and yet vastly different from self-publishing a novel or a non-fiction book. Because poetry is written in different styles, the formatting of the book is distinct. Figuring out how to self-publish any book can be confusing, let alone a book of poems. However, with this guide on how to self-publish a poetry book, we’ll smooth the learning curve together.

Which One Won? Choosing products to sell on Amazon

Modified: June 25th 2020 By Rebekah Carter

Some products have a playful vibe while others scream high-end luxury. Which design will fit best with the brand image you’re trying to create? The smartest way to start choosing products to sell on Amazon is to get input.

In this PickFu poll, a seller asked 50 Amazon Prime members which product looked premium to them. The results will help the seller choose which product has the greatest chance of success on Amazon.

Choosing products to sell online - Option A

Choosing products to sell online - Option B

Can you guess which one won?

Which One Won? Can chick lit book cover art be too sweet?

June 24th 2020 By Laura Melchor

Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick lit book cover art be as frothy as the subject itself? Bestselling author Kate O’Keeffe took her latest novel to PickFu to find out.

She asked a general audience of respondents the following question: “Which cover do you prefer for a fun, feel-good book about finding love?”

Option A shows a bright red cover with illustrations of two characters (sans their faces) and yellow font.

In Option B, the cover takes a totally different turn. With a pink-clad woman and a light-blue background, this cover is as light as a cupcake. It also lacks the blurb by a fellow bestselling author.

Can you guess which one won?

Shopify A/B Testing: The Ultimate Guide

June 22nd 2020 By Laura Melchor

It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts.

But despite the ease with which you can share to social media, blog about your product, and curate a website, there’s an additional step you need to think about.

To enjoy success, you need to do some Shopify A/B testing. This will help make sure your customers are responding to what you’re selling and how you’re presenting it.

Which One Won? How to choose the right packaging for your product

Modified: June 25th 2020 By Rebekah Carter

The way you package your items can have a significant impact on how much you sell, particularly in a competitive marketplace like Amazon. But do you know how to choose the right packaging for your product?

One simple way is to ask a large group of people what they think. PickFu makes it easy to poll 50-500 people in your target market in an instant.

A small change in the typography or different color palette can have a dramatic impact on sales. In this recent PickFu poll, a seller of makeup remover cloths showed two packaging options to 100 women who are Amazon Prime members and between the ages of 25-34.

How to choose the right packaging for your products - Option A

How to choose the right packaging for your products - Option B

Can you guess which one won?

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