All writers have their own creative process. Some are pantsers who fly by the seat of their pants. Others are planners who use outlines so they always know what’s going …

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is …

If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll. That’s what one author …

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …

Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide. An author recently split-tested two …

There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in …

Thanksgiving is a time for reflection. One of the holiday’s most enduring traditions — in a typical year, anyway — is to ask those gathered around the table what they …

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo …

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or …

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …