How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat. …

For many authors, one of the most exciting parts of seeing their novels travel the road to publication is watching the creation of a book cover. In traditional publishing, the …

When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right. One author recently …

Just like search engine optimization (SEO) drives more traffic to your web pages, app store optimization (ASO) drives more app downloads, installs, or “gets.” While we already talked about how …

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside? While it’s tempting to think that you can slap bright colors and …