Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will …

I’ve written before about how a simple photo swap can dramatically increase sales. But how do you accomplish that gorgeous product photography? Should you hire a professional, or can you …

Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, …

A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend. So when it’s time …

“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line: “We made the buttons on the screen look so good …

It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time …

At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop …

Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a …

Pamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with …