When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image? This week, we’ll look at how an …

Improve your product imagery with these 4 ideas

Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery. When people shop online, your product is only as good as its pictures. …

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography …

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality …

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can …

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out exactly what element in their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of …

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives …

On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an …

Editor’s Note: Thanks to Zané White of Sellozo for contributing this guest post on how to advertise on Amazon. PPC, or pay-per-click advertising, means exactly what it sounds like: you …

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …