Amazon FBA acquirers: Strategies, success stories, and a who’s who

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and activity around FBA is coming from a different source: Amazon FBA acquirers, or roll-ups.

These are companies that buy FBA businesses and fix them up for a profit. It’s the e-commerce equivalent of flipping a house — and it’s a hot market. Over the past year, big-ticket Amazon roll-ups like Thrasio, Heyday, Cap Hill Brands, and Perch have received billions of dollars in financing from institutional investors to grow their portfolio of FBA businesses.

If you’re want to understand how Amazon roll-ups work and who the major (and emerging) players are, you’re in the right place. Let’s dive in.

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Video: How to pick product packaging that sells for a unique jigsaw puzzle

The project: the launch of Lost Walls Project jigsaw puzzles.

You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.

This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.

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How to retarget Amazon customers on Facebook: 5 strategies

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.

In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.

I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.

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5 common Amazon seller mistakes to avoid

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

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