Owning an Amazon business is not for the faint of heart.  With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …

Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …

Amazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …