Amazon

Which One Won: packaging design poll for a mushroom extract powder

Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …

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Amazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …

Woman in an office working on e-commerce

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

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Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. When it comes to selling on Amazon, people think …

Amazon FBA acquirers are having a profitable moment

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

Video: how to pick product packaging that sells with Daniela Bolzmann

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

A header image with two logos reading "Foot SolJer."

What type of logo will get people excited about a high-end line of footwear insoles? One that’s not so pedestrian, according to this PickFu poll. The user asked 50 respondents …

How to sell clothes on Amazon

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

A header image that says, 'How to Improve your Amazon Product Description: The Best Tips and Tricks.'

Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which …

How Amazon businesses should use retargeting

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …