Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.
Not bad, Mike thought. But is it better than Outrun the 80s?
He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.” … Continue reading
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, signage, and more. Graphic designers around the world compete to win, you provide feedback, and after seven days, you pick a winner.
Here at PickFu, we crowdsourced our own logo using 99designs. Once the contest began, however, something became clear: even though receiving over 350 designs was valuable from a cost perspective, choosing a winner among them all was beyond overwhelming.
“We’re programmers, not designers,” said Justin Chen, PickFu co-founder. “Other than my own visceral reaction, it was hard to judge the value of all the colors, typefaces, and icons.” … Continue reading
A short while ago, I wrote about Twitter’s new polling feature. I was excited when the feature was rolled out to me so I could try it myself.
Now, I’m not the world’s biggest Twitter user. I’m certainly no celebrity. But I’ve been active on Twitter for over five years and at the time of this writing, I have 423 followers. (Want to boost my ego and add to the total? Follow me @kimkohatsu!) My 400+ users are comprised of professional contacts, brands I’ve mentioned or contacted via Twitter, and some friends and family. According to a 2012 study (the latest I could find), the average Twitter user has 208 followers. I’ve got over twice as many — not bad, right? … Continue reading
“What the hell’s wrong with my cover?”
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
Piyanka Jain, author of Behind Every Good Decision and CEO of Aryng, a management consulting company focused on analytics consulting and training, wanted to optimize her book titles and book covers. Using PickFu, she increased the efficacy of her book titles by four times! … Continue reading
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three times better than other options. … Continue reading