Publishing

Boost your book marketing efforts by using PickFu to test book titles and covers with potential readers targeted by literary preference, reading frequency, and more.

You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on …

how to choose a book title

When looking for a new book to read, the first thing a potential reader will notice is the book title. That split second can make the difference between a reader …

When readers pick up a book about the end of the world, do they want the cover to hint at the ending? Or is that too much information, taking away …

Which One Won? Does Sex Sell on Thriller Covers?

We hear the phrase “sex sells” tossed around quite often in advertising. But does this apply to selling thriller books as well? A recent PickFu poll helped give us greater …

Which One Won? A Book Cover for Two Different Genres

Readers tend to have certain expectations of what a book cover should look like for a particular genre, whether it be a couple on a romance novel, blood on a …

Which One Won? Book Covers with Mixed Messages

One small decision you make on your book cover can send a different message to your intended audience. One PickFu pollster was surprised when testing two different book covers. He …

Which One Won? When Mystery Novel Book Covers Can Get Too Mysterious

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information. In other words, you want a mystery …

“You don’t seem that short,” people often tell author Seth Ulinski. At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short …

Which One One? Connecting Your Cover with Emotions

When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book. In other words, …

Even the smallest tweaks on the design of a book cover can have a positive impact on book sales. One recent PickFu poll demonstrates how photo editing and object placement …