Which One Won? Choosing a book cover

Book cover designers have one of the trickiest jobs in the industry. They have to create covers that attract the largest possible number of potential customers. This is especially important when the book has no thrilling title to help make it pop. So what’s important when choosing a book cover?
One creator of a woodland creature-themed baby guest book recently took five cover designs to PickFu and created a poll to find out which one stood out above the rest. The creator asked 50 women to rank their favorite options:
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