E-commerce

How to drive traffic to your Walmart listings

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Seller's guide to Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.

Walmart is the fastest-growing online retailer in the world. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace. The competition among third-party sellers is still much, much smaller than on Amazon.

With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart listings. Our in-depth guide explains all.

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The 5 best print-on-demand apps for Shopify

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Print on demand for Shopify

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced overhead.

If you haven’t yet tried print on demand, you probably have plenty of questions. What is print on demand? How does Shopify print on demand work? We’ll answer all your questions and recommend five of the best print-on-demand apps for Shopify so you can get started today.

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Video: How to make your product packaging stand out

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Daniela video: is your product packaging helping or hurting sales?

The product: Dr. Stepper, a foot-operated metal door opener.

The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”

Product packaging can help your Amazon sales. It can also hurt them.

Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.

But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?

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How to use stories at every stage of your sales funnel

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stories in sales funnel: person working on a laptop with open notebook, charts and graphs

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool.

The sales funnel can be a tricky thing. It requires constant fine-tuning to ensure customers don’t drop out or choose your competitors over you.

The right content keeps customers in your sales funnel and moves them through toward purchase. Static, lifeless content won’t engage your customers — if you want to achieve that, you need to draw them in with a story.

With that in mind, read on to learn how to use stories at every stage of your sales funnel.

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7 things sellers should do to make the most of Lunar New Year

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Lunar New Year: image of Chinese lanterns

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and it affects sellers everywhere.

Also known as the Spring Festival, Lunar New Year is celebrated not only in China but across much of Asia, and not just on one day, but for up to 15 days; the length varies between countries. As festivities ramp up, business slows to a crawl. Many suppliers and factories, including the ones you work with, close up shop.

You’ve done what you can to prepare for the inevitable slowdown. Now what should you do to make the most of Lunar New Year? We rounded up seven tips with the help of e-commerce experts who know a thing or two.

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Which One Won? A product photo that shows and tells

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Which One Won: product photo

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they put so much effort into getting their main product image just right.

In this PickFu poll, an Amazon seller put two images of a colorful chore reward chart up for a vote, asking 50 Amazon Prime members which one they like better and why.

Option A includes the chart’s dimensions and a hard-to-miss “Highly Customizable” label. It also shows how someone might fill out the chart. Option B shows the items that come with the chart, which is left blank.

Can you guess which one won?

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Big Cartel vs. Shopify: Which is better for you?

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Big Cartel vs. Shopify

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify. 

Big Cartel and Shopify have a lot in common. They’re both attuned to smaller businesses, with user-friendly site builders suited for first-timers and amateur designers. They’re more affordable than competing platforms like Magento and BigCommerce and take a fraction of the time to build, without a complex learning curve. 

At the same time, Big Cartel and Shopify are very different platforms, catering to different types of users, business models, and selling strategies. The question is, which one is right for you? 

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The 7 best Etsy seller tools

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A main image that reads, '7 of the Best Etsy Seller Tools.'

Etsy is one of the top sites for people looking to buy art, customized gifts, crafts, handmade jewelry, vintage items, clothes, and more. Many customers end up finding shops that they buy from again and again. But it takes work to become a best-selling shop on Etsy. If you want to succeed as a seller, you’ll need to use the best Etsy seller tools to get there.

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