E-commerce

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

How to sell on Walmart Marketplace

If you’re an established e-commerce seller and you want to expand your reach beyond Amazon’s audience, it might be time to learn how to sell on Walmart Marketplace. Launched in …

Which One Won: gardening products cover image

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need. Take gardening …

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …

Daniela video: When a PickFu poll ends in a tie

The scenario: Your PickFu poll ends in a tie. The problem: There’s no clear winner. How do you move forward with your creative decision? You want to take your branding …

Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …

Amazon FBA acquirers are having a profitable moment

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

Walmart and dropshipping: e-commerce warehouse filled with product boxes and packages

With a 79% growth in e-commerce sales last year, Walmart Marketplace — the world’s second-largest online marketplace — is closing in on No. 1 Amazon. This leaves dropshipping professionals and …

Daniela video: How to make sure your product website is ready for launch

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …