Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the right visuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.

So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.

In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.

Can you guess which one won?

To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into production. This kind of idea validation helps you predict future sales.

In this PickFu poll, a seller asks 50 Amazon Prime members which of three products they preferred to buy. Can you guess which one won?

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?

Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.

In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.

 Which option do you think won?

At PickFu, we’re always talking about the importance of Amazon product photos. A consistent tip we’ve observed over the years: shoppers want to see every component that’s included with the purchase. Your product infographic design can be an attractive visual way to convey this information.

In this PickFu poll, a seller asked 50 Amazon Prime members which image they’d be most likely to click on. Each product infographic design showed six magnetic spice containers, a chalk pen, and labels, but only one option (Option B) showed the product packaging.

Can you guess which one won?

When pet owners pick out accessories for their furry friends, they tend to be picky. It makes sense; a dog or cat takes up a lot of space in your home and life, and you want their bed, toys, and dishes to look decent among the general décor. This also creates an opportunity for online sellers. The most effective way to know what the best cat products to sell are is to ask cat owners.

One e-commerce seller of scratching beds for cats took three different versions of it to PickFu. By asking 50 cat owners which product they like best, the seller can purchase inventory with confidence that the choice will be popular.