E-commerce

Biggest branding mistakes

As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …

Human hand pressing computer mouse with flash of light on background

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …

Artisan doing work on a laptop

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

Pool ball with number 8 over green background.

E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …

An image that reads, "Top Logo Mistakes and What You Can Learn From Them."

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Close up of a woman holding shopping bags looking at shop window

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

Christmas stocking

We’ve entered peak holiday gift-buying season. Are your Amazon product listings ready? As shoppers’ gift lists grow, so does their desire to get those lists down to zero with minimal …