How to Split Test Amazon Listings Using PickFu: Interview with Feedbackwhiz

September 23rd 2019 By Robyn Petrik

Wondering about the best way to split test your Amazon listings? Kim Kohatsu, PickFu’s Director of Marketing, recently sat down with Rob Stanley from Feedbackwhiz to discuss how to leverage PickFu as a split testing solution.

Feedbackwhiz builds innovative seller management software for Amazon sellers, including order management, email automation, and feedback campaigns. Feedbackwhiz focuses on helping merchants boost their businesses and is already used by thousands of Amazon sellers.

The Best Product Feedback Tools for E-commerce Products

Modified: September 18th 2019 By Robyn Petrik

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback tools.

But how should you get as many online reviews and as much feedback from your customers as possible, without chasing each one of them down with a ton of emails back and forth? That’s where product feedback tools come in. We’re going to take a look at two types of tools that will do the heavy lifting for you: online reviews and customer surveys.

Streamlining your process with product feedback tools will create exponential growth for your business and ultimately lead to more sales.

5 Common Amazon Seller Mistakes to Avoid

Modified: October 11th 2019 By Kim Kohatsu

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

Which One Won? How to photograph clothing

September 4th 2019 By Madeline Raynor

In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.

The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.

Can you guess which one won?

What is Amazon Listing Optimization?

Modified: October 11th 2019 By Laura Melchor

If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.

According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.

Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.

How to Discover High-Volume Keywords on Amazon

August 26th 2019 By Kim Kohatsu

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

How to Improve Your E-commerce Photos

Modified: August 19th 2019 By Robyn Petrik

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

Which One Won? How to stage product photos

August 14th 2019 By Madeline Raynor

This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.

An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.

In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.

Can you guess which one won?

Why Choosing the Best Fonts Has a Huge Impact on Your Brand

August 12th 2019 By Kim Kohatsu

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.

Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.

Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.

What Is E-commerce Optimization and Why Does It Matter?

Modified: August 6th 2019 By Madeline Raynor

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.

E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.

E-Commerce