E-commerce
Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …
- Business ·
- E-commerce ·
- PickFu news ·
Introducing: PickFu in Chinese and Russian, chatting on WeChat, and three new faces
Modified: by Janet Rausa FullerWhat — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …
Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …
Editor’s note: Thanks to Thomas Smale of FE International for this guest post on e-commerce business valuation. The e-commerce sector is a trillion-dollar industry in the United States alone. Investors …
- E-commerce ·
- Sales ·
The best Amazon PPC tools to optimize your advertising on Amazon
Modified: by Dave ConsolazioAmazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …
- #WhichOneWon ·
- E-commerce ·
- Featured poll ·
- Marketing ·
Choosing a label to match the mood of a hemp gummy supplement
Modified: by Matt EllisAs much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …
Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …
- E-commerce ·
- Uncategorized ·
- Video ·
Video: Kids’ shampoo brand hits ‘Refresh’ on its packaging by testing new designs
by Janet Rausa FullerThe project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …
E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …
- Customer stories ·
- E-commerce ·
- Marketing ·
- Sales ·
Meet Daniela Bolzmann: Amazon brand strategist has tips on how to get more clicks
by Janet Rausa FullerIt’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …