Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …

When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as …

We recently created this new PickFu video specifically for mobile app companies. We’d love to hear what you think. Here are just a few of the ways leading apps are …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …

Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will …

“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line: “We made the buttons on the screen look so good …

Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a …

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …