4 Ideas to Improve Your Product Imagery

July 8th 2019 By Kim Kohatsu

Improve your product imagery with these 4 ideas

Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery.

When people shop online, your product is only as good as its pictures. Photos are one of the most powerful tools you have to create a compelling narrative which will convert your brand into sales. Product imagery is a key component of a complete brand strategy that can dominate e-commerce sites.

There is no such thing as a good product image. There are only images that contribute to compelling brand stories, and images that don’t. A non-blurry image with a white background may sell screwdrivers, but an out-of-focus shot in a forest might sell mountain bikes. The good image is the image that works. Consumers make decisions by locating products in values, goals, and strategies. Let’s go through four ideas to help you move toward compelling, story-driven images that sell products:

Have a diverse portfolio of images to use for different situations.
Use the right tools, either through in-house setups or outsourcing.
Tell a story with bold images
Work from images to brand, not brand to images

Which One Won? How to display your Amazon bundles

July 3rd 2019 By Madeline Raynor

When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.

In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.

Can you guess which one won?

Amazon Product Photography: How to Get Started

July 1st 2019 By Madeline Raynor

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.

Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?

This guide will tell you everything you need to know about how to take product pictures for Amazon.

Which One Won? How to choose a brand color palette

June 26th 2019 By Robyn Petrik

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality is important, but so is the user experience, layout, and brand color palette.

After coming up with two different color schemes for the HappySeller app, this mobile app developer used a PickFu poll to determine which was more popular. Since this was a main screen in the app, it was important to get the color palette right the first time around.

Amazon Split Testing with PickFu

Modified: July 25th 2019 By Robyn Petrik

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can become complicated. We’re going to look at the basics of Amazon split testing and how PickFu polls make split testing easier with reliable results.

Which One Won? Book cover designs that appeal to working moms

June 19th 2019 By Laura Melchor

If you’re a parent who also works, you know how hard it is just to survive some days. So when a book comes along promising to help you navigate a career, kids, and holding onto your self-love in the process, you’ll want to buy it. But which book cover designs will attract your attention the most?

One author created a PickFu poll with a special target audience — parents of 1, 2, or 3 children — to find out.

While both book cover designs feature the same photo, the layout is different. Option A has small orange lettering above the unframed photo and more orange lettering below. Option B chooses a bolder all-caps font, frames the picture in yellow, and adds a background to the author’s name and credentials.

Can you guess which one won?

What’s the Best Amazon A/B Testing Tool for You?

Modified: June 19th 2019 By Laura Melchor

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out what exactly about their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales.

These four tools can help you carry out an Amazon A/B test. The first three gather data from live tests on the Amazon marketplace. The data comes from actual customers who browse your products—although they do not know their shopping behavior is being monitored for a test.

The fourth helps you choose which variants (such as title, images, and description) customers will like best before you go live with your product and outside of the Amazon marketplace, giving you more control.

Which One Won? Mobile app designs that appeal to players

June 12th 2019 By Robyn Petrik

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases.

A mobile app developer created two mobile app designs and tested them in this PickFu poll. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.

Which One Won? A simple way to add action to a product image

Modified: June 12th 2019 By Madeline Raynor

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself.

In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set.

Option A is a view of the tripod and accessories. Option B shows a smartphone attached to the tripod with a beachy photograph on the screen. On the left, a hand is using one of the accessories.

Can you guess which one won?

How to Advertise on Amazon with PPC Ads

Modified: June 3rd 2019 By Kim Kohatsu

Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.

PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:

You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.

Industries