Industries


Video: How to make your product packaging stand out

The product: Dr. Stepper, a foot-operated metal door opener.

The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”

Product packaging can help your Amazon sales. It can also hurt them.

Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.

But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?

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Which One Won? Giving a boost to a nutrition book for entrepreneurs

Entrepreneurs spend unholy amounts of time growing their business. Minding their health can easily move to the bottom of their list of priorities. How does an author of a nutrition book make busy entrepreneurs pay attention to this important issue? With a compelling cover, of course.

In this PickFu poll, the author tested three covers with an audience of small-business owners.

Option A features a row of apples, including a shiny golden one, and a green-and-white color scheme. Options B and C ditch the apples for arrows, bold colors, and energetic fonts.

Can you guess which one won?

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How to use stories at every stage of your sales funnel

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool.

The sales funnel can be a tricky thing. It requires constant fine-tuning to ensure customers don’t drop out or choose your competitors over you.

The right content keeps customers in your sales funnel and moves them through toward purchase. Static, lifeless content won’t engage your customers — if you want to achieve that, you need to draw them in with a story.

With that in mind, read on to learn how to use stories at every stage of your sales funnel.

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Which One Won? Seriously, here’s a humor book cover that works

Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover.

No matter the genre, every author knows how important a book cover is. Which is why this author took to PickFu to test two covers for his humor book, Yes, Camels Really Do Spit: Things I’ve Learned the Hard Way.

And yes, camel spit plays a role in the cover art.

Can you guess which one won?

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7 things sellers should do to make the most of Lunar New Year

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and it affects sellers everywhere.

Also known as the Spring Festival, Lunar New Year is celebrated not only in China but across much of Asia, and not just on one day, but for up to 15 days; the length varies between countries. As festivities ramp up, business slows to a crawl. Many suppliers and factories, including the ones you work with, close up shop.

You’ve done what you can to prepare for the inevitable slowdown. Now what should you do to make the most of Lunar New Year? We rounded up seven tips with the help of e-commerce experts who know a thing or two.

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Which One Won? A product photo that shows and tells

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they put so much effort into getting their main product image just right.

In this PickFu poll, an Amazon seller put two images of a colorful chore reward chart up for a vote, asking 50 Amazon Prime members which one they like better and why.

Option A includes the chart’s dimensions and a hard-to-miss “Highly Customizable” label. It also shows how someone might fill out the chart. Option B shows the items that come with the chart, which is left blank.

Can you guess which one won?

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Which One Won? Choosing a book title for a Christian audience

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with a targeted audience. That’s what one author did in this PickFu poll, choosing 100 respondents who identify as Christians. The results are intriguing.

Here are the four titles and subtitles:

  • The Gospel / An Understanding That Could Change Your Life (Option A)
  • GameChanger / A Gospel Understanding That Changed My Life (Option B)
  • The Gospel / An Understanding That Will Change Your Life (Option C)
  • And Now My Eye Sees Thee / A Gospel Understanding That Changed My Life (Option D)

Can you guess which one won?

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Which One Won? Choosing an eye-catching logo

A logo is one of the most important elements of a brand. When customers see it, they should immediately recognize it and think of your business.

In this ranked PickFu poll, a business owner pitted three designs for a single-word logo against each other, asking a panel of 50 people, “Which logo is more appealing?”

Each logo uses a different font or color combination. Option A features a white font against a black background, with the four middle letters in swappair intertwined. Option B is in a similar font but with gradient coloring. Option C is written in plain black font with pair in bold.

Respondents ranked the options in order of preference. Can you guess which one won?

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