Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.
While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.
The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?
Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.
From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.
You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on your memory. Kids change, tastes change, and you want to stay on edge of what’s eye-catching in the book world.
That’s why one author used a PickFu poll to test book covers for a children’s book. The poll asked its respondents—parents of 1, 2, or 3 children—to decide which one they liked best.
Option A shows a blue background, two girls looking around them, and playful title font.
Option B adds a yellow border and palm fronds, and adjusts the font to something more serious—but still kid-friendly.
Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact!
In this PickFu poll, the developers of a dating app want to see which mobile app icon is more appealing. Similar to other big-name dating apps, Singles Around Me focuses on finding singles currently near you and is intended for both men and women.
When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.
In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.
In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.
Option B shows the toys neatly organized in front of the box, with like items displayed together.
When looking for a new book to read, the first thing a potential reader will notice is the book title. That split second can make the difference between a reader looking further at the book or continuing to browse. So how to choose a book title that’s catchy and interesting? Test your title ideas on PickFu.
In this book title test, an author presented two different book titles and asked 50 respondents which they liked better.
Option A was The Unexpected Picasso, and Option B was Ndugu: The Portrait Painter Who Couldn’t Paint.
If you’re selling a product that shoppers may be unfamiliar with, the main product image is an opportunity to convey how it’s used. That’s why testing product photos is essential to help your listing stand out.
In a recent PickFu poll, an e-commerce seller asked a panel of 50 women to choose between two product images for a set of resistance bands.
Both choices showed an image of the bands with a storage bag, but Option B featured a photo of a ballerina using a band to stretch her leg, while Option A showed only the ballerina’s leg.
When readers pick up a book about the end of the world, do they want the cover to hint at the ending? Or is that too much information, taking away the thrill of discovery? The best way to know: testing book covers.
One author used PickFu to create a book cover test for a post-apocalyptic thriller.
Option A shows a woman and man running away from a burning world, with two people in hazmat suits carrying a stretcher in the background.
Option B does away with the man and woman and brings the two people in hazmat suits to the foreground.